Digital Marketing & Data Analyst

(JD)

We are looking for a Digital Marketing \& Data Analyst who can combine strong digital marketing expertise with data-driven business analysis. The ideal candidate should be equally comfortable managing social media and digital campaigns, creating engaging visual content, working with food delivery/aggregator platforms, and analyzing business performance through Excel and dashboards.

The role will be responsible for developing and executing digital marketing strategies, managing social media channels, coordinating campaigns and promotions, analyzing sales and customer data, and providing actionable insights to improve revenue, customer acquisition, retention, and overall marketing performance.

Key ResponsibilitiesDigital Marketing \& Social Media

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage and maintain Facebook, Instagram, and TikTok accounts.
• Develop monthly content calendars and content strategies.
• Create engaging content, captions, campaigns, promotions, and social media concepts.
• Monitor social media performance, engagement, reach, followers, and conversions.
• Stay updated with social media trends, algorithms, and emerging digital marketing opportunities.

Creative \& Content

• Design social media posts, promotional materials, banners, menus, and campaign creatives.
• Use Adobe Creative Suite and Canva to create professional marketing materials.
• Work closely with the operations and marketing teams to develop content for new products, promotions, branches, and campaigns.
• Ensure brand consistency across all digital platforms.

Meta Ads \& Google Ads / Paid Marketing

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Plan, launch, manage, and optimize Google Ads campaigns, including relevant Search, Display, Performance Max, and other suitable campaign types.
• Manage campaign objectives including awareness, traffic, engagement, leads, conversions, and sales.
• Conduct keyword research, audience targeting, retargeting, campaign testing, and optimization.
• Analyze campaign performance, including CPC, CPM, CTR, reach, impressions, conversions, ROAS, CPA, and cost per acquisition.
• Monitor and optimize advertising budgets to maximize return on investment.
• Prepare regular paid media performance reports and recommendations.
• Identify opportunities to improve campaign performance, reduce acquisition costs, and increase revenue.

Food Aggregator Platform Management

• Manage digital marketing activities and campaigns across food delivery/aggregator platforms.
• Coordinate with platform account managers and representatives.
• Monitor platform promotions, discounts, visibility campaigns, sponsored placements, banners, keywords, and other advertising opportunities.
• Analyze sales and order performance by platform, branch, campaign, and promotion.
• Evaluate campaign ROI and recommend improvements to increase orders and revenue.
• Track customer behavior and performance across different delivery platforms.

Data Analysis \& Business Intelligence

• Act as a Data Analyst for marketing and commercial performance.
• Analyze sales, orders, customer data, campaign performance, and digital marketing KPIs.
• Prepare daily, weekly, and monthly performance reports.
• Analyze performance by branch, platform, campaign, product, and customer segment.
• Identify trends, opportunities, underperforming areas, and potential growth opportunities.
• Convert raw business data into meaningful insights and actionable recommendations.
• Create dashboards and visual reports for management.
• Work with management to identify opportunities to increase sales, improve customer acquisition and retention, and optimize marketing spending.

Excel \& Reporting

• Use Microsoft Excel at an advanced level for data analysis and reporting.
• Work with large datasets and perform data cleaning, consolidation, calculations, and analysis.
• Create Pivot Tables, Pivot Charts, dashboards, formulas, lookup functions, and automated reports.
• Develop clear data visualizations to communicate business performance.
• Present findings and recommendations to management in a simple and understandable format.

Job Requirements (JR)Education \& Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Analytics, Data Analytics, or a related field.
• 3–5 years of professional experience in Digital Marketing.
• Minimum 2 years of hands-on experience in data analysis, business intelligence, or performance analysis.
• Experience in the F\&B, restaurant, retail, e-commerce, or delivery industry is highly preferred.
• Proven experience managing social media platforms and paid digital campaigns, including Meta Ads and Google Ads.
• Strong understanding of digital marketing strategy, campaign management, performance marketing, and analytics.
• Advanced Microsoft Excel skills with the ability to analyze large datasets and create dashboards and reports.
• Strong analytical, problem-solving, and communication skills.
• Ability to convert data into actionable business and marketing recommendations.
• Experience with food delivery/aggregator platforms is highly preferred.
• Knowledge of Google Analytics, Google Tag Manager, Looker Studio, Power BI, or similar analytics tools is an advantage.
• Experience with Adobe Creative Suite and Canva is preferred.

Pay: AED4,000.00 - AED8,000.00 per month

Work Location: In person