Digital Content & Optimization Specialist

Position: Digital Content \& Optimization Specialist

Location: Barcelona / Madrid / Lisboa / Porto

Reports to: Digital Platform Manager SE

Odeon Cinemas Group, together with UCI and Cinesa, is one of the largest cinema chains in Europe and is part of AMC Entertainment Holdings, which operates more than 11,000 screens worldwide. We put people at the center, connecting and fostering a wide range of talents. Our goal is to offer our guests an inspiring and unforgettable entertainment experience.

Purpose of the role:

You will be responsible for managing and optimizing digital platforms and CRM communications for the Portuguese market, ensuring high-quality content delivery and continuous improvement of the customer journey.

You will work across CMS and CRM platforms, contributing to both local and group-level initiatives, with a direct impact on the user and guest experience in an international environment.

What you will do

Content \& CMS Management

You will manage and update content across digital platforms (website, app, kiosks) using our CMS (Umbraco), ensuring consistency, accuracy, and alignment with business and UX guidelines.

CRM Campaign Management

You will create and manage CRM campaigns (newsletters and push notifications), including content creation, layout, segmentation, and publishing through tools such as Movio (similar platforms: Mailchimp/Klaviyo).

Digital Channel Coordination

You will ensure content consistency and proper deployment across all digital touchpoints, contributing to a smooth and engaging customer journey.

Performance Monitoring \& Optimization

You will monitor performance using Google Analytics (basic level) and leverage insights to continuously improve content, campaigns, and user experience.

Stakeholder Collaboration

You will work closely with internal teams and external stakeholders (e.g. suppliers, distributors, international teams), ensuring alignment and effective execution.

Task \& Project Management

You will manage your daily activities using tools such as Jira, ensuring timely delivery and high-quality outputs.

Continuous Improvement

You will contribute to improving processes, tools, and digital journeys across platforms and channels.

Requirements

Must Have

Portuguese: Native or fluent

English: Fluent

Hands-on experience with Content Management Systems (CMS) for websites or digital platforms

Experience managing digital environments (websites, apps, or e-commerce platforms) (non-social media focused)

Experience in similar roles such as Digital Product Manager, Digital Content Specialist, or CRM Specialist is highly valued

Experience with CRM/email marketing tools and newsletter creation

Basic knowledge of Google Analytics (or willingness to develop it on the job)

Nice to Have

Spanish language

Experience managing push notifications

Familiarity with task management tools (Jira, Trello or similar)

Experience working in international or multi-market environments

Benefits

Flexible working hours through a hybrid model (office and remote working)

Flat hierarchies and a friendly, family-like environment with fast decision-making processes

Exciting and diverse tasks

Individual development opportunities (e.g., training)

Monthly free cinema tickets invite your family and friends for a movie night

Exclusive preview screenings

Discounts on fresh popcorn and beverages at the cinema

Fresh fruit, a wide selection of drinks, and meal vouchers

And much more