Digital Content Executive

We’re looking for a tech‑savvy SEO Content Executive to produce high‑quality content using AI tools and video‑first formats. In this role, you’ll support the digital teams by generating engaging copy, scripts, visuals, and videos that drive reach, engagement, and brand authority across all digital channels.

This role is perfect for someone who loves experimenting with new AI tools, understands modern content trends, and can translate ideas into compelling video and written assets at speed.

Key Responsibilities

AI‑Driven Content Creation

• Use AI content platforms to create blogs, social posts, scripts, copy, and multimedia assets.
• Optimise AI‑generated content for clarity, accuracy, tone of voice, and SEO.
• Manage prompts and AI workflows to improve content output quality and consistency.
• Support content ideation by using AI and SEO tools for research, clustering, topic generation, and insights.

Video Production \& Editing

• Plan, script, storyboard, and produce short‑form and long‑form videos for landing pages and campaigns
• Edit video content using tools such as CapCut, Adobe Premiere Pro or similar
• Create AI‑generated video assets using tools like Runway, Synthesia, or similar (where relevant).
• Optimise videos for platform requirements

Content Publishing \& Management

• Upload, schedule, and optimise content across various websites and CMS platforms
• Maintain content calendars and assist with campaign planning.
• Ensure all content aligns with brand guidelines and accessibility standards.

Analytics \& Performance

• Track content performance across channels and provide actionable insights.
• Test new formats, hooks, and styles to continually elevate engagement.
• Stay up to date with AI/SEO content trends, video trends, and platform algorithm changes.

Skills \& Experience

Essential

• Strong copywriting and storytelling abilities.
• Experience creating short‑form and/or long‑form video content.
• Familiarity with AI content tools and a passion for emerging technology.
• Basic video editing skills (CapCut, Adobe, Final Cut, DaVinci, or AI‑driven editors).
• Strong organisational skills with an ability to manage multiple projects.
• Minimum of 2-3 years’ experience in a similar role and/or a strong portfolio

Personal Attributes

• Creative thinker with strong attention to detail.
• Curious, proactive, and excited about AI‑driven content innovation.
• Comfortable experimenting with new formats, styles, and technologies.
• Collaborative team player with excellent communication skills.

About Us

As the UK’s largest independent travel agency, Hays Travel specialises in providing good value, quality holidays, alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our values

Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellent

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work. We're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.