Digital Communications & Student Services Assistant

The Umbra Institute – Perugia, Italy
Full-time \| 38 hours per week \| Temporary position (9–12 months) \| Maternity leave replacement

The Umbra Institute, an American study abroad institution based in Perugia, Italy, is looking for a Digital Communications \& Student Services Assistant to join our team on a temporary basis for a maternity leave replacement.

The position will primarily focus on digital communications, social media, website content, SEO, blogging, and the use of AI tools, with a smaller portion of the role dedicated to student services and administrative support.

This is an ideal opportunity for an enthusiastic, digitally minded early-career professional who is interested in developing a broad range of skills within an international academic environment.

Main ResponsibilitiesDigital Communications \& Marketing

• Manage and develop the Institute’s social media channels, including planning, creating, and publishing engaging content.
• Create, edit, and update content for the Institute’s website and blog.
• Contribute to the Institute’s SEO strategy, including keyword research, content optimization, and monitoring website performance.
• Develop written, visual, and multimedia content promoting the Institute, its academic programs, student experiences, events, and activities.
• Explore and effectively use AI tools and generative AI for content creation, research, digital marketing, and workflow optimization.
• Assist with newsletters, promotional materials, and other digital communications.
• Monitor social media and website analytics and use data to improve content and engagement.
• Maintain a consistent visual identity and tone across the Institute’s digital platforms.
• Collaborate with colleagues across different departments to gather information and develop content.

Student Services

As a secondary component of the position, the successful candidate will also provide support to the Student Services team, including:

• Assisting students with routine questions and requests.
• Supporting student activities, events, and other student-facing initiatives.
• Providing administrative and logistical assistance to the Student Services team.
• Assisting with general office operations and other tasks related to student support as needed.

Requirements

• Degree or relevant academic background in Communications, Marketing, Digital Media, Journalism, Public Relations, or a related field.
• Strong knowledge of social media platforms and digital communication.
• Good understanding of SEO and web content management.
• Excellent written and verbal English skills (at least B2; C1 preferred), as English is the primary language of communication at the Institute.
• Strong writing, editing, and proofreading skills.
• Familiarity with AI tools and generative AI applications and an interest in exploring new technologies.
• Good organizational and communication skills.
• Ability to work independently, manage multiple tasks, and meet deadlines.
• A flexible and proactive approach to working in a dynamic, international environment.

Preferred Qualifications

• Previous experience managing professional or institutional social media accounts.
• Experience with WordPress or other CMS platforms.
• Familiarity with Google Analytics, Google Search Console, or similar digital analytics tools.
• Experience with Canva, Adobe Photoshop, or other graphic design software.
• Basic knowledge of photography, video editing, or other multimedia content creation.
• Previous experience in digital marketing, communications, education, or an international environment.
• Experience working with students or in a student-facing role.

What We Offer

• A full-time temporary position (38 hours per week) for approximately 9–12 months, covering a maternity leave.
• The opportunity to work in an international, English-speaking academic environment in Perugia, Italy.
• A varied role combining digital communication, content creation, marketing, SEO, AI technologies, and student services.
• A collaborative and dynamic workplace with opportunities to develop a broad range of professional skills.

We particularly welcome applications from early-career professionals and candidates who are enthusiastic about digital communication, social media, new technologies, and working with students.

Job Types: Full-time, Temporary, Contract
Contract length: 9-12 months

Pay: €1,200.00 - €1,800.00 per month

Application Question(s):

• Do you speak English at B2 level or better?
• Do you have skills and/or previous experience in one or more of the following areas: digital communications, social media management, website content creation, SEO, and/or the use of AI tools?

Work Location: In person