Description of Head of Marketing & Communications

About the Role:

The Head of Marketing \& Communications leads global marketing, communications and PR strategy, ensuring every touchpoint reflects the brand's vision, positioning and long-term business objectives. Working closely with the Founders and cross-functional teams, this role oversees brand marketing, PR, digital communications, content, events, partnerships and seasonal launches across all markets. The role is responsible for developing and executing integrated marketing strategies while ensuring consistency across every customer-facing channel. This is a strategic and hands-on leadership role suited to someone who combines creative thinking with strong project management, commercial awareness and exceptional attention to detail.

Key Responsibilities:

Brand \& Marketing

• Partner with leadership to translate the brand vision into marketing initiatives across campaigns, digital
• platforms, PR, events and partnerships.
• Own the development, maintenance and implementation of Noon By Noor's brand guidelines.
• Develop and execute the global marketing and communications strategy across all markets.
• Lead seasonal campaign planning, launch strategies and integrated marketing calendars.
• Ensure all marketing activity aligns with the brand's positioning, commercial priorities and long-term vision.
• Identify opportunities to strengthen brand awareness, customer engagement and business growth.Public Relations \& Communications
• Lead the brand's global PR strategy and own relationships with international PR agencies.
• Develop seasonal communications plans, press materials and brand messaging.
• Build and maintain relationships with editors, journalists, stylists, influencers and industry partners.
• Oversee media opportunities, interviews, partnerships and brand collaborations.

Lookbooks, Campaigns \& Content

• Oversee the creative direction and execution of seasonal campaigns, lookbooks, videos and digital content.
• Manage external photographers, stylists, hair and makeup artists, production teams and creative partners.
• Oversee content planning across website, CRM and social channels to ensure a cohesive brand narrative.
• Ensure all creative output reflects the brand's luxury positioning and visual identity.

Experience \& Events

• Lead the planning and execution of brand events, presentations, launches and special projects.
• Manage partnerships with venues, collaborators and external suppliers.
• Oversee guest experience, gifting and event communications to deliver a premium brand experience.
• Cross-Functional Leadership
• Work closely with Sales, E-Commerce, Customer Service, Inventory and Design teams to ensure alignment

across all customer touchpoints.

• Provide strategic direction and support to internal teams across marketing-related initiatives.
• Manage external agencies, consultants and creative partners, ensuring projects are delivered on time and

within budget.

• Present marketing strategies, recommendations and campaign updates to leadership.Budget \& Performance
• Develop and manage annual marketing budgets.
• Track campaign performance and report on key marketing and communications initiatives.
• Continuously identify opportunities to improve efficiency, effectiveness and return on investment.

Additional Responsibilities

• Lead ad hoc brand and business initiatives as required.
• Stay informed on luxury industry trends, consumer behaviour and competitive activity.
• Continuously evolve marketing processes and best practices as the business grows.

Requirements \& Qualifications
Experience

• 8+ years' experience in luxury fashion marketing, communications or public relations.
• Proven experience developing and executing integrated marketing campaigns.
• Experience managing PR agencies, creative productions and external partners.
• Excellent written and spoken English and Arabic.

Skills \& Attributes

• Strategic thinker with strong commercial awareness.
• Exceptional project management and organizational skills.
• Strong leadership and stakeholder management abilities.
• Excellent written and verbal communication skills.
• Highly collaborative with the ability to work across multiple departments.
• Strong attention to detail and ability to manage multiple priorities simultaneously.
• Passion for luxury fashion, branding and storytelling.

Nice to Have

• Experience working with international luxury fashion brands.
• Experience across digital marketing, CRM and E-Commerce.
• Budget management experience.
• Existing relationships within fashion media and luxury industry networks.

Pay: BD1,100.000 - BD1,400.000 per month

Work Location: In person