Country Head Turkey

Country Head - Turkey

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As the Country Head of Opella Turkey, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job:

To lead the Country Operations that will deliver the country P\&L, contribute towards maximising market share and operating profitability.

• P\&L ownership.
• In country, develop and implement customer plans based on commercial policies \& channel strat. defined by T\&RM team.
• Administer Sales force.
• Drive sales execution and manage commercial back-office operations.
• Execute MCE/ HCP activation plans.

KEY RESULTS / ACCOUNTABILITIES

Performance and business acumen to deliver the financial and Market Share KPI’s

• Responsible for the delivery of profitable market share growth of the country thereby delivering the Boost Target through effective Performance Management of the Sales Force Teams.
• Responsible for the delivery of the Volume Sales, Gross \& net Sales KPI’s.
• Responsible for delivering the Gross Margin and BOI targets of the country.
• Management of the Field Force line of the P\&L.
• Management of the channel and country SISO within country commercial policy targets (defined by TRM) and externally with the retailers. Engage internally and externally to lead the transformation and accelerate the business.

Drive profitable sales growth through:

• Enhancing cross collaboration with Brand \& innovation and Science Hub teams to bring health in your hand mission to life.
• Set an effective commercial policy and pricing strategy in collaboration with the commercial team.
• Develop the channel activation strategy in conjunction with the brand plans.
• Ensure the appropriate use of all distribution channels to actively drive the country RTM e.g. Distributor/ Wholesaler.
• Drive the prioritization and growth of the E-Commerce Channel.
• Develop and activate all new channel/ white space opportunities.
• Keep abreast of competitive industry practices and new channels opportunities, active watch on external practices.
• Implement company sales trading policies and marketing strategies at retail level so that retail sales targets and discount targets as well as rebates for the assigned products are achieved.
• Lead \& Execute the Channel, Customer, Store and HCP Segmentation process.
• Lead the design of the sales incentive program in conjunction with the SFE Team / Performance Analytics.
• Lead the sales target setting at a channel, brand and rep/ KAM level to drive sales growth and build the Challenger Mindset.
• Guide KAM’s to Develop Customer Annual Joint Business Plans aligned with company objectives and Account(s) Mission \& Vision for assigned Strategic Customer(s) and Top to Top meetings to secure the Plans.

Drive excellence in execution:

• Win with HCP \& Pharmacists.
• Drive an in market Fast Start at the start of the year, building momentum.
• Negotiate and deliver the necessary pricing plan in line with the TRM Strategy for the Country to drive profitable market share.
• Execute the OCE plan in country for HCP’s and Pharmacists to drive recommendation and top line sales growth.

Responsible for all external GTM relationships:

• Ultimate responsibility for the management of all Retailer relationships including the delivery of the Joint Business Plans (JBP's).
• Responsibility for the management of Distributors and Wholesalers as either 3PL providers or full service executors with responsibility including but not limited to: Annual JBP negotiations, Forecast Management and Order management.

Role Model and Champion of the Challenger Mindset:

• Drive the right Culture and behaviour in line with the Challenger Mindset.
• Ensure people engagement, this is tracked through the annual Your Voice Engagement Survey.
• Continue to strengthen the operations within the organization, with committed collaboration with the Brand \& Innovation and Science Teams.
• Develop your teams and aim to attract and recruit best in class talent.
• Be a strong promoter of the Diversity and Inclusion priorities for the Country.
• Differentiate on Sustainability in Country and make B.Corp our Competitive Edge.

People Leadership:

• Performance manages the team through setting and reviewing priorities. Provides appropriate and timely feedback about performance and coaches team members to help them achieve their goals.
• Supports the professional and career development of the team by identifying the skills and competencies that employees need for their current and prospective roles and provide opportunities to learn and practice new skills.
• Leads the building of a motivated and engaged team through the use of formal and informal recognition, regular communications and the encouragement of cooperation between individuals and teams.

Maintain Compliance :

• Abide by the requirements of the internal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company.

Ethical Leadership:

• Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Opella, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (Opella Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
• Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role.

Environmental and Safety Leadership:

To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:

• Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment.
• Report any accident, incident or near miss, whether it be of personal injury or property damage.
• Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence.

Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager.

KEY WORKING RELATIONSHIPS

INTERNAL

Cross Functional Collaboration with:

• Brand \& Innovation Team
• Performance Analytics
• Finance
• Scientific Affairs – Medical / Regulatory / PV / Quality
• Supply chain
• Procurement
• People \& Culture

EXTERNAL

Would be expected to be involved with:

• Distributor / Key Accounts
• Agencies
• HCP organizations

About You

• Education Level: Bachelor’s degree in Business Administration or relevant field; MBA - is a plus
• Experience: 10 to 15 years of commercial / sales and/ or marketing experience
• FMCG experience is a plus
• Business and financial acumen
• Budget Planning
• Strong Communication and negotiation skills
• Analytical skills
• Decision making
• Leadership and people development
• Adaptability and flexibility
• Resilience

Challenger Mindset – Candidate must be able to demonstrate the Challenger Mindset

• All in. Together. Keep each other honest. Have each other's back.
• Courageous - Break Boundaries. Take thoughtful risks with creativity.
• Outcome Obsessed - Be personally accountable. Driving sustainable impact and results with integrity and speed.
• Radically Simple - Simple for us. Simple for consumers. Simple for customers. As it should be.

About Us:

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) \& Vitamins, Minerals \& Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet.

Find out more about our mission at www.opella.com .