Copywriter

About BOLI.ae

BOLI.ae is a UAE-based PropTech platform transforming the property auction experience through a smarter, faster and more transparent digital solution. Our platform enables users to discover properties, participate in auctions and complete their property journey through a seamless and user-friendly experience.

We are looking for a talented Content Writer / Copywriter who can turn ideas, product features and property information into clear, engaging and persuasive content across multiple platforms.

Role Overview

The Content Writer / Copywriter will be responsible for developing compelling content that strengthens the BOLI.ae brand, communicates the value of our platform and encourages audiences to engage, download the app and participate in property auctions.

The ideal candidate understands how to adapt their writing for different audiences and channels while maintaining a consistent brand voice.

Key Responsibilities

• Write clear, engaging and conversion-focused copy for social media, digital campaigns, websites, landing pages and app content.
• Develop creative campaign concepts, headlines, taglines and calls to action.
• Create property descriptions and auction-related content that is accurate, appealing and easy to understand.
• Produce articles, blogs, newsletters, email campaigns and educational content.
• Write scripts for promotional videos, social media content, interviews and brand films.
• Work closely with the marketing, design, video, performance and product teams.
• Adapt content for different audience segments, including property buyers, investors, sellers and real estate professionals.
• Maintain a consistent tone of voice across all BOLI.ae communications.
• Proofread and edit content to ensure accuracy, clarity and consistency.
• Conduct research on property, PropTech, investment and UAE real estate market topics.
• Support SEO requirements by incorporating relevant keywords naturally into website and blog content.
• Review content performance and improve messaging based on engagement and conversion results.
• Manage multiple content requests while meeting deadlines and maintaining quality.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, English or a related field.
• Minimum of 5–8 years of experience in content writing, copywriting or a similar role.
• Excellent written and verbal English.
• Strong grammar, editing and proofreading skills.
• Ability to write both creative brand copy and clear informational content.
• Experience writing for social media, digital advertising, websites and marketing campaigns.
• Ability to simplify complex information and make it relevant to the audience.
• Strong research, organisation and time-management skills.
• A portfolio demonstrating a range of writing styles and formats.
• Comfortable working in a fast-paced and collaborative environment.

Preferred Qualifications

• Experience in real estate, PropTech, technology, finance or digital platforms.
• Knowledge of the UAE property market.
• Understanding of SEO principles and digital content performance.
• Arabic copywriting or translation capabilities would be an advantage.
• Experience writing UX copy for websites or mobile applications.
• Familiarity with AI-assisted writing and content management tools.

What We Are Looking For

• A creative thinker with a strong attention to detail.
• Someone who can write simple, human and persuasive content.
• A writer who understands the difference between creating awareness and driving action.
• A proactive team member who brings ideas rather than waiting for instructions.
• Someone who can protect and develop a consistent brand voice.
• A storyteller who can make property auctions accessible, credible and engaging.

Pay: AED6,000.00 - AED8,000.00 per month

Work Location: In person