Coordinator, Digital Marketing Offers, Loyalty

Job Description

Digital Marketing Coordinator - Loyalty

What is the opportunity?

The Digital Marketing Coordinator- Loyalty position will work closely with the Digital Marketing Managers, Avion Marketing partners and RBC Avion business leads to manage digital development, maintenance, and content implementation for various RBC Avion offers, marketing banners, landing pages and emails.

What will you do?

• Support the Digital Marketing Managers by executing various integrated marketing tactics in alignment with stakeholder and business objectives – special focus on BAU banner/offer and email execution
• Assist in project management of digital development and maintenance projects, including stakeholder/legal approval, translation and working with internal copywriters and designers to request and manage project content
• Responsible for the ongoing management and requests of HTML link URL requests, deeplink requests, vanity URL’s and URL redirects
• RBC Connect site updates
• Generate website traffic reports for key stakeholders
• Conduct key regular stakeholder meetings
• Ensure that project deliverables are of a high quality and any development adheres to the standards of RBC
• Manage maintenance process to ensure all requests are responded to in a timely manner (JIRA)
• Ensure applicable pages are accurate, function properly and comply with all RBC regulatory standards, design requirements and SEO guidelines

Job Requirements: (Knowledge/ Experience)

Required:

• Post-secondary degree/diploma
• Experience in online marketing or related marketing
• Excellent written and verbal communication skills
• Ability to work with minimum supervision and as a part of the larger team

Preferred:

• Experience with web content management systems
• Web analytics experience including Google Analytics
• Experience with responsive design and development (HTML, CSS, Javascript, XML/JSON, databases, APIs)
• Experience with digital marketing best practices and SEO practices
• Experience with project management tools ( Asana, JIRA, etc)
• Experience within the financial industry would be an asset

Required Skills/ Competencies/ Attributes

• Analytical Thinking
• Marketing
• Knowledge of Technology
• Excellent Written \& Communication Skills
• Relationship Building

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Flexible work/life balance with hybrid model (3 days in office at 88 Queens Quay, Toronto)

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity:

TorontoCountry:

CanadaWork hours/week:

37.5Employment Type:

Full timePlatform:

PERSONAL \& COMMERCIAL BANKINGJob Type:

RegularPay Type:

SalariedPosted Date:

2026-05-19Application Deadline:

2026-06-02Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.