Content Creator (Social Media)

Content Creator (Social Media)

Location: Setia Alam, Selangor

About Alhumaira Worldwide:

Alhumaira Worldwide is a modest fashion brand dedicated to empowering women through elegant and timeless hijab collections. We are looking for a creative, passionate and trend-savvy Content Creator to bring our brand stories to life across social media platforms.

If you enjoy creating engaging videos, love keeping up with TikTok trends, and have a passion for fashion and digital storytelling, we'd love to have you on our team.

Job Responsibilities:

As a Content Creator, you will be responsible for planning, producing and managing engaging digital content that strengthens Alhumaira's online presence and drives audience engagement.

Content Planning \& Strategy

• Plan monthly and weekly content calendars aligned with marketing campaigns, product launches and promotional activities.
• Brainstorm creative concepts and content ideas for social media platforms.
• Research current social media trends, viral content, sounds, hashtags and industry best practices.
• Generate fresh content ideas that align with Alhumaira's brand identity and target audience.

Content Creation

• Produce high-quality photo and video content for TikTok, Instagram, Facebook, YouTube, Lemon8 and other digital platforms.
• Shoot, edit and publish short-form videos including Reels, TikTok videos, Stories and Shorts.
• Create engaging lifestyle, educational, behind-the-scenes, product showcase and trend-based content.
• Write compelling captions and content copy that encourage engagement and strengthen brand awareness.

Production \& Campaign Support

• Organize and coordinate content shooting sessions.
• Prepare content briefs, shot lists and production schedules.
• Assist in selecting locations, props, outfits and styling for content production.
• Work with models, talents, KOLs and internal team members during shoots to ensure smooth execution.
• Ensure all content reflects Alhumaira's brand identity and visual standards.

Collaboration

• Work closely with the Brand Manager, Graphic Designer, Marketing Team and E-commerce Team to execute marketing campaigns.
• Collaborate with photographers, videographers and designers to produce high-quality creative assets.
• Support campaign launches, festive collections, new arrivals and promotional events through creative content.

Social Media Management

• Schedule and publish content according to the content calendar.
• Monitor comments, messages and audience engagement when required.
• Ensure consistent branding and messaging across all social media platforms.

Performance Analysis

• Monitor content performance using Meta Business Suite, TikTok Analytics and other reporting tools.
• Analyze engagement, reach, video views and audience insights.
• Recommend improvements based on data and social media performance.

Other Responsibilities

• Stay updated with the latest social media trends, content styles and platform algorithm changes.
• Maintain an organized library of digital assets including photos, videos and editing files.
• Perform any other duties assigned by Management from time to time.

Job Requirements:

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Media, Multimedia, Broadcasting, Creative Media or a related field.
• Minimum 1–3 years of experience in content creation, social media management or digital marketing.
• Experience in the fashion, retail, beauty or lifestyle industry is an added advantage.
• Strong portfolio showcasing TikTok, Instagram Reels or other social media content.
• Proficient in:
• CapCut
• Canva
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Illustrator
• Lightroom (added advantage)
• Skilled in smartphone photography and videography.
• Strong understanding of TikTok, Instagram, Facebook and YouTube content strategies.
• Familiar with social media algorithms, analytics and performance tracking.
• Excellent storytelling, creativity and visual sense.
• Confident appearing on camera, conducting voice-overs or hosting videos.
• Fluent in Bahasa Malaysia and English, both written and spoken.
• Able to work independently while collaborating effectively with different departments.
• Good time management skills and able to work in a fast-paced environment.
• Passionate about fashion, modest wear and digital content creation.
• Candidates with experience managing TikTok Shop, livestreams or influencer collaborations will have an added advantage.
• Able to join immediately or within a short notice period is preferred.

Benefits:

• Additional leave
• Flexible schedule
• Opportunities for promotion
• Professional development

Work Location: In person