Communication Manager MEA & Turkey

Function: Marketing Location:Instanbul, 34, TR Work Arrangement: Hybrid Position Title: MEA \& Turkey Senior Communication Manager

Location: Turkey

Reports to: CEEMEA Head of Brand Communication

Direct Reports: 0

Scope / Brands: CEEMEA

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

The Senior Communication Manager MEA \& Turkey is responsible for locally executing, and optimizing Wella Company’s communications and digital activation strategy across the Middle East, Africa and Turkey.

The role owns media planning, digital activation, and advocacy programs, ensuring locally resonant storytelling that elevates Wella’s brand equity, drives consumer engagement, and supports business growth across diverse markets.

This role collaborates closely with global category teams, regional marketing, local market leadership, and external agencies to deliver high‑impact campaigns, consistent brand presence, and measurable performance across all paid, owned, and earned channels.

KEY RESPONSIBILITIES

Media Planning \& Digital Activation * Execute the region’s annual and campaign-based media plans in alignment with brand priorities and commercial objectives. * Lead digital activation, including paid social, programmatic, search, and retailer media, ensuring channel mix efficiency and performance optimization. * Ensure locally relevant storytelling that reflects consumer insights, cultural nuances, and competitive landscapes. * Partner with agencies to track KPIs, optimize in real time, and deliver strong returns on media investments. * Oversee regional measurement frameworks, dashboards, and reporting to assess performance and guide decision-making. * Ensure compliance with brand guidelines and global content strategies.

Advocacy \& Influencer Leadership * Lead regional advocacy strategy across MEA, Turkey, ensuring alignment with brand objectives and market needs. * Build and nurture long-term partnerships with influencers, beauty professionals, brand ambassadors, and trendsetters. * Oversee identification, vetting, contracting, and management of influencers in collaboration with local market teams. * Ensure advocacy content is authentic, on-brand, and optimized for social platform algorithms and trends. * Track and report on advocacy ROI, engagement, and campaign performance.

Integrated Campaign Development * Localize and adapt global assets into regionally relevant multi-channel campaigns. * Partner with creative, media, and social agencies to deliver world-class 360° communication plans. * Support markets in executing launches, hero campaigns, and always-on activities. * Ensure consistency of messaging and brand identity across all touchpoints.

Cross-Functional Collaboration * Work closely with regional and market marketing teams, eCommerce, Sales, Education, and Corporate Communications to ensure aligned storytelling. * Serve as the regional point of contact for global comms and brand teams, providing insights and needs from the MEA \& Turkey region. * Lead capability-building sessions for markets on media strategy, advocacy, influencer management, and digital best practices.

Budget \& Vendor Management * Manage media and advocacy budgets across the region, ensuring cost efficiency and effective allocation of investments. * Oversee agency and vendor relationships (media, influencer agencies, creative partners). * Drive continuous improvement and operational excellence in processes and partnerships.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, Media, or related field; Master’s preferred.
• 7+ years of experience in communications, digital marketing, media, or PR, ideally within beauty, FMCG, or lifestyle industries.
• Proven expertise in regional media planning and digital activation (paid social, programmatic, search).
• Strong experience leading influencer and advocacy programs.
• Solid understanding of MEA, Turkey cultural landscape, media ecosystems, and consumer behavior.
• Ability to manage multiple markets and stakeholders in a matrixed organization.
• Analytical mindset with strong ability to interpret data and optimize performance.
• Strong track record in ATL communication development, media strategy, and content ecosystems
• Experience partnering with global teams and managing agency ecosystems
• Deep understanding of digital, social, influencer, and earned media dynamics
• Experience working in complex, multicultural, matrix organizations
• Ability to build effective relationships internally \& externally, driving shared goals.
• Pro-active attitude and flexible approach.
• Excellent time management skills and prioritization under pressure.
• High attention to detail, strong organization and analytical skills.
• Problem-solving and conflict resolution abilities
• Organizational and multitasking skills
• Excellent communication skills. Proficiency in English.
• High numeracy, and excellent PC skills.
• Project management skills
• Ability to follow through and complete tasks on time
• Solution-minded; desire to solve problems
• Taking ownership and accountability for outcomes is a required attitude
• Ability to work independently
• Self-motivated and results-driven

WELLA COMPANY CORE VALUES:

• Creative - We foster creativity and excellence to create value for our brands \& business.
• Create brand \& customer experiences that delight
• Value expertise and intuition with data

• Promote innovative ideas \& excel in executing them

• Collaborative - We work together to create the extraordinary.

• Act as one team from global to local and across functions
• Inspire \& empower others to succeed

• Treat everyone with trust \& assume positive intent

• Courageous - We are agile, entrepreneurial and we own our future.

• Take full accountability for driving results
• Make things happen quickly, turning decisions into action

• Be open minded \& adaptable to new thinking and ways to work

• Connected - We stay connected, ensuring we are always customer centric.

• Connect with professional \& consumer needs \& behaviors
• Think digital first as we engage with professionals \& consumers

• Create active \& engaged communities physically \& digitally

• Committed- We are responsible for our impact on others \& planet.

• Build inclusive and diverse teams
• Act with integrity \& transparency towards each other \& the consumer
• Work to have a positive impact on the planet