Commercial Sales Manager

About the Role

Bacosal is looking for a results-driven and commercially minded Commercial Sales Manager to lead sales growth, strengthen customer relationships, and identify new business opportunities in the Kuwait market.

The successful candidate will be responsible for developing and executing sales strategies, managing key customer accounts, monitoring sales performance, and supporting the sales team in achieving revenue and profitability targets.

This is an excellent opportunity for an experienced sales professional who understands the Kuwait market and can combine strategic planning with hands-on commercial execution.

Key Responsibilities

• Develop and implement commercial sales strategies aligned with company objectives.
• Set sales targets and monitor performance against revenue, volume, and profitability goals.
• Identify and pursue new business opportunities and potential customers.
• Build and maintain strong relationships with key accounts, distributors, and business partners.
• Manage negotiations, commercial proposals, pricing discussions, and customer agreements.
• Monitor market trends, competitor activities, customer requirements, and emerging opportunities.
• Lead, coach, and support the sales team to improve performance and achieve targets.
• Develop sales forecasts, pipelines, and regular management reports.
• Analyze sales data and KPIs to identify areas for improvement and growth.
• Coordinate with operations, finance, marketing, and other departments to ensure smooth customer service and order fulfillment.
• Handle important customer concerns and work toward timely and effective resolutions.
• Maintain accurate records of customer activities, opportunities, and sales performance.
• Represent Bacosal professionally in customer meetings, industry events, and business activities.

Qualifications \& Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.
• 5+ years of experience in sales, business development, account management, or a related commercial role, preferably with at least 2 years in a supervisory or management position.
• Proven track record of achieving or exceeding sales targets.
• Strong knowledge of the Kuwait market and local business environment.
• Experience in B2B sales, distribution, FMCG, retail, foodservice, or another commercially oriented industry is preferred.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Demonstrated ability to lead, motivate, and develop a sales team.
• Strong analytical and problem-solving abilities with a commercial mindset.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint; experience with CRM systems is an advantage.
• Excellent command of English; Arabic communication skills are preferred.
• Ability to work independently, manage multiple priorities, and perform effectively against deadlines and sales targets.
• A valid Kuwait driving license is preferred due to the customer-facing nature of the position.

Preferred Candidate Profile

We are looking for someone who is:

• Target-oriented and commercially ambitious.
• Confident in dealing with senior clients and decision-makers.
• Proactive in developing new accounts and business opportunities.
• Skilled at building long-term customer relationships.
• Comfortable working with sales reports, forecasts, budgets, and KPIs.
• A strong communicator and negotiator.
• Capable of balancing strategic planning with hands-on sales execution.

What Bacosal Offers

• Monthly salary of KWD 1,050.
• A leadership opportunity within a growing commercial environment.
• Direct exposure to customers, key accounts, and business-development activities.
• Opportunity for professional growth and career development.

الراتب المدفوع: KWD١٬٠٥٠٫٠٠٠ لكل شهر

موقع العمل: بشكل شخصي