Cluster Graphic Designer

Scope and General Purpose of Job:

The Graphic Designer (in conjunction with the Sales and Marketing team) will make the hotel(s) come alive from a marketing and collateral perspective.

All work will be in line with the hotel’s business plan and in accordance with corporate policies and procedures, as well as local requirements and regulations.

It is not the intent of this job description to cover all aspects of the position but to highlight the most important areas of responsibility.

KEY RESPONSIBILITIES

• Creation and execution of print, digital and outdoor communication in line with established media plans
• The types of projects will range from retouching imagery and resizing artwork, to developing new print solutions, campaign creative, social media artwork, corporate gifts, event invitations, presentations, photo editing and advertisements
• Accountable for maintaining the integrity of the brand, the position is responsible for all visual creative.
• Responsibilities also include the supervision of brand consistency standards within the property and relevant outlets, following design briefs and guidelines.
• Designs and produces marketing materials including, but not limited to, advertisements, collateral, signage, flash pieces, electronic brochures and presentations that reflect the brand’s image and style in order to drive hotel revenue.
• Partners with Marketing Managers and related operational departments as part of a project team providing design and conceptualization solutions pertaining to deliverables.
• Maintains familiarity with customer demographics and develops an appropriate look and feel for all promotion and event related collateral.
• Monitors the progress of all projects, including the maintenance of project files and archives, and provides continuous communication to the Marketing and/or project team regarding ongoing project and status updates.
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events.
• Assist in maintaining an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of all events and promotions. Respond to media enquiries when approached for comments and/or reports.
• Create innovative and consistent communication designs for marketing and communications materials including: print, presentations, digital and events.
• Provide graphic design ideas and execute all the design requests.
• Design, build and maintain micro sites, landing pages and blogs.
• Create and edit digital clips.
• Build photo database and photographing campaigns.
• Create HTML newsletters and e-marketing communications, staying abreast of design trends to improve deliverability.
• Create, develop and market key events for the hotels, especially during key business periods.
• Take photographs of all internal functions, banquet and conference functions and VIP’s.
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required.

LAWS, REGULATIONS \& POLICIES

• Ensure compliance with business operations laws
• Ensure compliance with hospitality operations laws
• Ensure compliance to all applicable laws, and corporate standards and guidelines

ASSOCIATE RELATIONS

• Fosters and develops effective associate relations throughout the hotel

HEALTH \& SAFETY

• Ensures that all potential and real hazards are reduced immediately
• Fully understands the hotel’s fire, emergency and bomb procedures
• Ensures that emergency procedures are practiced to provide for the security and safety of guests and associates
• Anticipates possible and probable hazards and conditions and corrects them or take action to prevent them from happening
• Ensures that the highest standards of personal hygiene, dress, uniforms and appearance

MISCELLANEOUS

• Attends meetings and trainings required by the Cluster Marketing / Assistant Marketing Manager / Cluster Director of Sales \& Marketing
• Attends Regional Sales \& Marketing meetings and training if required.
• Continuously seeks to endeavor and improve the hotel’s efficient operation and knowledge of own job function
• Ensures all requests and correspondence (e.g. from Cluster Director of Sales \& Marketing / Cluster Marketing Manager) are dealt with in a timely and accurate manner
• Attends any property meetings that are relevant to the position
• Is knowledgeable about corporate loyalty / Incentive Programmes.
• Assists colleagues to perform similar or related jobs when necessary
• Ensures guest satisfaction by attending to their requests and inquiries courteously and efficiently
• Accepts flexible work schedule necessary for uninterrupted service to hotel guests and the hotel’s stakeholders
• Maintains own working area, materials and company property clean, tidy and in good shape
• Continuously seeks to endeavor and improve the department’s efficient operation, and knowledge of own job function
• Embraces the core values of Wyndham Hotels and is seen as a brand ambassador of WHG
• Is well updated on, and possesses solid knowledge of the following:

§ Hotel fire, bomb and emergency procedures

§ Hotel health and safety policies and procedures

§ Wyndham Hotels standards of operation and departmental procedures

§ Current licensing relating to own responsibility, and to the hotel

§ Accepted methods of payment by the hotel

§ Corporate clients generating high business volume

LEADERSHIP

• Maintaining a business environment based on Code of Conduct and Company Vision
• Maintain and enhance the open door policy to all associates providing advice and guidance when needed in regards to their issues or concerns and/or grievances
• Responsible for People leadership of direct reports ( and their terms) recruitment and selection, performance management (Appraisal/ PDP), associate development and motivation, counselling/ disciplinary issues.
• Conduct regular coaching sessions/1:1s with direct reports

HUMAN RESOURCES

• Ensure that the hotels are fully compliant with Wyndham people processes and deadlines that govern all Wyndham properties. E.g. AES, Success Matters, Probation reviews etc.
• Ensure that the administration of the probation review process in the operational departments and ensure that follow- up for all issues is done in timely manner and results of both follow- up and the initial reviews are communicated to all relevant parties.
• Talent Reviews have taken place as per the communicated timeline and are live in the business
• Ensure 100% compliance with all mandatory training for departments; as well as the Departmental Trainers are positively encouraged.
• Control the LTO, Absence and Payroll in your department / operational departments in conjunction with the HR Leader on property to ensure that any areas of concern and monitored and rectified to meet the HR BSC Targets.
• Manage the AES process in your department / for the operational departments ensure that the follow up meetings are done and the associates have timely feedback.
• Conduct interviews for relevant roles in conjunction with HR
• Review manning and re- recruitment of all positions in conjunction with HR
• Ensure that you dine in the Associate restaurant at least three times a week and provide HR Leader on property feedback.
• Support WYNcom with quarterly People, Community and Sustainability engagement events

COMMUNICATION

• To conduct or chairregular communication meetings with team(s) and actively participate in relevant business meetings to facilitate effective communication.
• Conduct documented 121’s with all direct reports
• Share all relevant information with GM \& HR reports
• Attend all ExCom Meetings
• Attend Business Review Meeting
• Quarterly Hotel Meeting

FINANCE

• Plan and track departmental budget
• Plan and track departmental holidays and lieu days as per the needs of the business
• Review with the Finance leader/HR Leader the payroll figures (and challenge the HOD’s with regard to over spending and casual usage)
• Ensure that the payroll is submitted to HR on the agreed date

SKILLS \& COMPETENCIES

• Graphic Design Skills
• Layout Skills
• Creative Services
• Customer Focus
• Creativity
• Flexibility
• Attention to Detail
• Deadline-Oriented
• Desktop Publishing Tools
• Acute Vision
• Handles Rejection

Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Count on Me! / I AM Service culture to be responsive, respectful and deliver a great experience to our customers, guests, partners and communities as well as to each other.

EXPERIENCE, CERTIFICATE \& EDUCATION

• Design — Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Fine Arts — Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
• Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Required Skills

Tools

Microsoft Office

Creative

Graphic design

Marketing \& PR Skills

Marketing Operations

Values

Integrity, Honesty, Accountability

Benefits

Staff accommodation