Role Mission
As CHRO, you will build and lead the entire HR strategy and operating model for a fast-scaling medical cannabis retail network in Thailand.
Your mission is to enable sustainable retail growth by ensuring stores and back-office teams are fully staffed, well-trained, compliant, and performance-driven — while building a culture of service excellence, accountability, and regulatory discipline.
This is not a maintenance HR role. This is a scale-up transformation role inside a regulated retail business.
Business Context
We operate a growing medical cannabis retail network with both front-office (stores) and back-office functions.
Retail excellence, strict regulatory compliance (prescription-only model, ID-check, traceability), and disciplined workforce planning are critical to business performance and expansion.
The CHRO is a key member of the leadership team, directly partnering with the CEO/Founder and functional leaders (COO, CCO, Finance, Marketing, IT, Logistics, BD).
Key Responsibilities
You will design and implement the full HR ecosystem for a scaling retail network:
1. HR Strategy \& Operating Model
- Build and implement a scalable HR operating model for retail and corporate functions
- Design organizational structures, grades, career tracks, and HR policies
- Align workforce strategy with expansion plans and financial models
2. Retail Workforce Planning \& Talent Acquisition
- Develop headcount models for stores, regions, and headquarters
- Ensure high front-office staffing coverage across all retail locations
- Build mass recruitment systems for retail roles
- Hire and onboard back-office specialists, including medical and compliance roles
- Improve hiring manager satisfaction and reduce time-to-hire
3. Retail Learning \& Development
- Launch and scale a Retail Academy for both store and office teams
- Implement onboarding programs, service standards, and regulatory training
- Ensure 100% compliance training coverage (prescription-only, ID-check, traceability)
- Reduce time-to-productivity for new retail employees
4. Performance Management
- Implement a company-wide performance management system
- Align KPIs with retail revenue, service quality, and compliance standards
- Introduce appraisal cycles, calibration processes, and development plans
- Build a performance-driven retail culture
5. Total Rewards \& Payroll Governance
- Manage and optimize payroll (FOT) within target revenue ratios
- Design retail compensation models (fixed + variable)
- Maintain cost control without sacrificing service quality or staffing coverage
6. HR Compliance (Thailand + Medical Cannabis Retail)
- Ensure full compliance with Thai Labour Law
- Implement compliance-by-design HR processes
- Prevent critical violations and ensure audit readiness
- Integrate medical cannabis personnel requirements into hiring, training, and shift planning
7. HR Analytics \& Digitalization
- Implement HRIS / ATS / LMS systems
- Develop dashboards for staffing, turnover, training, performance, payroll
- Use HR data to drive business decisions
8. Employer Brand \& Culture
- Build a strong employer brand in Thailand’s retail and medical cannabis market
- Partner with educational institutions and talent pipelines
- Build a culture of service excellence, accountability, and regulatory discipline
What We Are Looking For
You are an experienced HR leader with a strong background in retail scale-up environments and a proven ability to build HR systems from scratch.
You likely bring:
- Experience building HR strategy in a growing retail network
- Strong workforce planning and mass retail recruitment expertise
- Hands-on implementation of L\&D and performance systems
- Deep understanding of payroll governance and cost control
- Experience with Thai Labour Law
- Strong stakeholder management skills
- Ability to operate as a business partner, not just an HR administrator
Experience in regulated industries (pharma, medical retail, cannabis, healthcare) is a strong advantage.
Leadership Profile
We are looking for a strategic and hands-on leader who:
- Thinks in terms of systems, not isolated HR processes
- Can balance retail speed with regulatory discipline
- Influences executive stakeholders
- Builds strong HR teams
- Uses data to drive decisions
- Creates culture intentionally
Why This Role Is Unique
You will shape the HR foundation of a rapidly growing medical cannabis retail network in Thailand, ensuring that expansion is sustainable, compliant, and performance-driven.
This role combines:
✔ Retail scale-up
✔ Regulated industry complexity
✔ Strategic HR transformation
✔ Executive-level impact
Job Type: Full-time
Pay: ฿160,000.00 - ฿260,000.00 per month
Work Location: Hybrid remote in กรุงเทพฯ