Castrol Digital PU Lead - META

Job category Marketing Experience level Senior Relocation available This role is not eligible for relocation Job type Professionals Travel required Up to 10% travel should be expected with this role Job code RQ111345

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

We are hiring Castrol Digital PU Lead - META!

Digital PU Lead has clear accountability for the execution, implementation, adoption and commercial success of digital tools. While Central IT builds the tools, the MDL ensures those tools are localized, adopted by customers (distributors, workshops, B2B), and ultimately drive more lubricant sales.

The Digital PU Lead, drives change at ground level- working closely with sales teams, distributors, and customers. Accountable for the digital transformation of the PU by prioritising, deploying and scaling digital products that solve local customer “friction points” whilst maintaining alignment with the global IT platforms, policies and procedures. Acting as the senior conduit between global product teams and local market leadership teams, the role ensures global platforms are deployed effectively while fully addressing market-specific commercial, regulatory and operational needs. The position provides clear strategic visibility and alignment across business priorities, digital strategy, technology investment, adoption performance and measurable commercial outcomes

Key Accountabilities

PU Gatekeeper: Reviews global digital projects (e.g., an automated ordering app) and "filters" them for local relevance, ensuring they don't fail due to local cultural or technical gaps.

Adoption Engine: Leads the "boots-on-the-ground" effort to get sales personnel, mechanics and plant managers to actually use the technology, moving them away from manual phone calls/paper.

Commercial Liaison: Sits in the local leadership team to represent "Digital" as a way to grow the P\&L, not just as a technical support function.

Local Ecosystem Manager: Manages digital partnerships with local e-commerce players (e.g., Amazon, regional B2B marketplaces) to expand Castrol’s digital footprint.

They are NOT the single point of contact (SPOC) for "traditional" IT services like fixing a broken laptop or setting up an ERP password.

Portfolio Leadership

Own and lead the strategic direction of the market digital product portfolio across Customer, Consumer, Sales, and Marketing.

Align market priorities with global product roadmaps and enterprise digital strategy, and commercial goals and objectives

Drive portfolio governance, investment allocation, benefits planning and future planning and prioritisation for the market

Influence global decisions by articulating market-level business value, competitive context, and commercial imperatives

Local Digital Solutions and Market Needs (CCM)

Proactively identify where digital solutions can improve efficiency, unlock value for both our customers and the business, and actively support growth across all channels, including commercial, regulatory or market requirements.

Implement local solution development, integration and deployment in partnership with global architecture, engineering and digital operations and CoE teams

Ensure all local solutions adhere to enterprise technology standards, security requirements, and long-term scalability

Global Product Rollout – Senior Leadership

Lead the deployment and scaling of global digital products within the market, ensuring readiness, compliance and operational fit

Raise and resolve cross-market or cross-functional issues that impact delivery timelines, adoption or commercial performance

Serve as the primary market interface to global product teams, influencing product strategy, sequencing and delivery approaches

Stakeholder Engagement

Build trusted, senior-level partnerships across business leadership, Marketing, Sales, Finance and Digital functions

Translate market strategy and business requirements into actionable guidance for global product teams

Drive senior-level alignment and collaboration between the market and digital functions outcomes

Product Adoption, Value Realisation and Performance

Clear adoption and value indicators to ensure impact is measurable.

Ensure market insight feeds directly back into the global roadmap, thereby addressing real customer friction points and aligns with commercial priorities.

Drive sustained adoption, optimisation and commercial utilisation of digital platforms and products across the market

Provide executive- level reporting on product performance, user engagement and value delivery

Identify and champion opportunities to improve customer experience, operational efficiency, and commercial outcomes

In this role, we have the following requirements

Education

• Bachelor’s degree in marketing, Business, Digital, or Technology-related field required
• Professional certifications in digital marketing, product delivery, or agile methodologies are desirable

Experience

• Minimum 15+ years’ leading large scale multi-region digital transformations or digital change initiatives
• Proven leadership of complex digital portfolio deployments within fast-paced or multi-market environments
• Demonstrated success influencing senior executives and driving strategic alignment across multi-site global roles

Skills \& Competencies

• Strong background in digital, marketing technology, customer experience, or digital product delivery.
• Practical experience leading local market implementation of global/regional digital platforms.
• Ability to translate customer/consumer insight into clear requirements and product improvements.
• Competence in digital analytics, customer journey mapping, and performance measurement.
• Demonstrated success working in matrix organisations with multiple global/regional stakeholders.
• Strong collaboration and communication skills with ability to influence at senior levels.
• Experience working with cross‑functional team structures (Marketing, Product, Technology, CX, Sales).
• Change management capability, including training, communications, adoption, and stakeholder readiness.
• Ability to convert complex concepts into actionable plans.
• Strong communication and presentation skills with leadership/gravitas
• Self‑starter, able to operate independently and at pace.
• Resilient, adaptable, and comfortable navigating organisational complexity and has the ability to deliver and lead cross‑functional teams
• Proactive, solution‑oriented, and effective under pressure.
• Proven ability to work in fast-paced global and cross-functional teams

NOTE: Applications close at midnight the day before the listed closing date (e.g., if the posting end date is Thursday, June 11, the posting will close end of day Wednesday, June 10).

Why join our team?

We support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and many others benefits! We operate a hybrid model with 60% from the office and 40% from home with flexibility as agreed with line management.

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Our innovative Energize recognition points programme and spot awards translate exceptional performance into tangible rewards, to motivate our high performers.

Pay

bp offers competitive pay in line with industry standards, making us an employer of choice.

Discretionary bonus

We offer discretionary bonuses to reward strong company, business unit and individual performance, and recognition awards, including those related to long service to recognize commitment to the company.

Retirement \& savings

We offer a range of discretionary retirement and savings plans to help provide you and your family with financial security.

Insurance benefits

To give you additional peace of mind, bp provides valuable insurance benefits in some countries. These are designed to provide financial assistance to employees and their families if employees become unwell or die in service.

Equity

Depending on your location and job level, there may be equity (stock and share) options you are eligible to join so you can be part of bp’s success.

Disclaimer

This is a high-level summary only of terms and current discretionary benefits applicable to certain roles. Some rewards, benefits and policies are at managers’ discretion and vary depending on where you work within the business. All terms subject to contract and all discretionary benefits subject to policy and eligibility.