Business Development Manager - Africa

Location: United Arab Emirates Department: Business development Details: ASBIS is looking for a Business Development Manager to drive growth, distribution, and channel development for a leading global consumer electronics brand across Africa. The role will be responsible for managing sell-in, sell-out, stock control, partner performance, and business expansion across retail, e-commerce, distribution, and reseller channels. The successful candidate will play a key role in strengthening market presence, launching new products, and driving profitable growth through strong commercial execution and market knowledge. Requirements * Minimum 3 years of experience in a similar Business Development or Channel Sales role * Mandatory experience within consumer electronics, retail, or distribution environments * Strong understanding of retail, e-commerce, and distribution landscape within Africa * Experience working with leading retail chains, online players, and distributors * Strong commercial negotiation and relationship management skills * Experience in sales planning, forecasting, and inventory management * Good analytical skills with strong market awareness and business acumen * Ability to work independently, manage priorities, and drive results in a fast-paced environment * Professional Arabic/French is a big plus

Functions * Develop and implement business development and distribution strategies across Africa * Identify and develop new sales channels including distributors, retail chains, e-commerce, marketplaces, and resellers * Drive sell-in and sell-out activities with assigned partners * Lead new product introduction (NPI) activities in the region * Build and execute country-level sales development plans * Manage commercial agreements, pricing, promotions, assortment expansion, and listing plans * Monitor stock levels, forecasting, replenishment, and inventory performance together with central teams * Conduct market analysis including competitor activity, pricing, customer segments, and channel dynamics * Ensure strong product visibility and merchandising across offline and online channels * Coordinate closely with sales, marketing, logistics, finance, and product teams to support business growth * Prepare accurate sales forecasts, PSI/CPFR reporting, and performance reports * Ensure timely collection of partner payments and overall account management responsibility

We offer * Opportunity to work for a financially strong, fast-growing multinational company * Constant interaction with global teams of professionals * International career opportunities * Access to continuous professional development: training, certification programs, events, and team buildings * Attractive remuneration package * Life events’ gifts, corporate presents, and awards, years of service bonuses * Special prices for the Company products

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