Brand & Marketing Executive

Are you a creative marketer who enjoys turning ideas into impactful marketing campaigns? We're looking for a proactive, organised and detail-oriented Brand \& Marketing Executive to support the branding and marketing efforts across Woopa Group's portfolio of tourism brands. This role combines creativity with execution. You’ll work closely with the Senior Brand \& Marketing Manager to deliver marketing campaigns, manage digital communications, create visual assets, coordinate outreach initiatives and support day-to-day marketing operations. Beyond design and content creation, you’ll be expected to take ownership of assigned projects, work independently with minimal supervision and ensure marketing activites are executed efficiently and consistently across multiple brands. If you thrive in a fast-paced environment, enjoy balancing creative work with operational responsibilities, and have a strong eye for branding and organisation, we’d love to hear from you.

Job Responsibilities

• Collaborate directly with the Senior Brand and Marketing Manager to execute targeted B2B and B2C campaigns
• Manage and execute email outreach initiatives, ensuring communications align with the overarching brand narrative and strategic goals
• Able to assist and self-initiate timely monitory and managing of social media accounts, community engagement
• Maintain and organise the internal digital asset library, ensuring all photos, videos and design files are properly catalogued and easily accessible for the wider team
• Able to assist team in ad-hoc duties (i.e sending email outreach with template given, arranging video calls with influencers etc.)

Job Requirements

• Excellent written and verbal communication skills, with the ability to draft professional emails and engaging social media copy
• Proven proficiency in graphic design softwares and have portfolio of past projects
• Familiarity with AI-powered editing tools and workflows
• Strong understanding of social media content formats and trends
• Experience in tourism, hospitality, lifestyle or travel-related content is an advantage

What We're Looking For

• Fast and efficient designer with strong attention to detail
• Ability to work independently with minimal supervision
• Highly organised with a strong attention to detail, capable of balancing creative production with administrative and operational tasks
• A resourceful and proactive self-starter with the adaptability to thrive in a multifaceted role
• Demonstrates a strong sense of urgency, taking full ownership of task management and performance tracking and understands the importance of these actions
• Comfortable working in a fast-paced environment

Working Arrangement

• Full-time Remote Position
• Flexible working arrangement with occasional travel to Singapore (if required).

Remuneration

Salary will be commensurate with qualifications and experience.

Pay: RM3,100.00 - RM4,700.00 per month

Benefits:

• Work from home

Work Location: Remote