Brand & Content Manager

Join One of Western Canada's Fastest-Growing Trailer & Truck Upfitting Companies

Factory Outlet Trailers (FOT) is growing rapidly, and we're looking for an ambitious marketing professional ready to take the next step in their career.

This is not an entry-level marketing role where you'll spend your days scheduling social posts and waiting for approvals. We're looking for someone who wants to build brands, create impactful content, influence customer perception, and play a key role in the continued growth of a market-leading company.

With multiple locations across Western Canada and exciting expansion plans underway, you'll have the opportunity to make a visible impact on a growing organization while working alongside a passionate, results-driven team.

If you're a marketer who loves creativity, branding, content creation, storytelling, social media, and seeing your work drive real business results, we want to hear from you.

What You'll Be Responsible For:

Brand Management & Reputation

• Help shape and strengthen the FOT brand across Western Canada.
• Monitor and manage online reviews and customer feedback.
• Identify opportunities to improve customer experience and brand perception.
• Ensure brand consistency across all customer touchpoints.

Social Media & Community Engagement

• Manage and grow our social media presence across multiple platforms.
• Develop engaging content strategies that increase reach and engagement.
• Build relationships with customers and online communities.
• Track performance and provide insights and recommendations.

Content Creation

• Capture and produce photos and videos at our locations, events, customer deliveries, and job sites.
• Create compelling reels, short-form videos, testimonials, product showcases, and behind-the-scenes content.
• Develop graphics and creative assets for social media, advertising, websites, and email campaigns.
• Bring fresh ideas that help our brand stand out from competitors.

Signage & Brand Visibility

• Coordinate building signage, vehicle graphics, banners, trade show displays, and promotional materials.
• Work with vendors to ensure projects are completed professionally and on schedule.
• Support branding initiatives for new locations and facility expansions.

Marketing Projects

• Collaborate with sales, operations, and leadership teams.
• Support product launches, promotional campaigns, community initiatives, and events.
• Identify opportunities to strengthen brand awareness and market presence.

What We're Looking For

• 3+ years of marketing, branding, communications, or content creation experience.
• Strong social media knowledge and understanding of current content trends.
• Experience creating photo and video content for digital marketing.
• Proficiency with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Excellent communication and project management skills.
• Ability to work independently and manage multiple priorities.
• A creative thinker who is comfortable bringing new ideas to the table.
• Photography, videography, and editing experience are considered major assets.

Bonus Points If You Have Experience In:

• Automotive
• Trailers
• Construction
• Agriculture
• Equipment sales
• Retail marketing

Why Join Factory Outlet Trailers?

• Be part of a rapidly growing Western Canadian company.
• Opportunity to help shape the future of a recognized and expanding brand.
• High visibility within the organization and direct access to decision-makers.
• Diverse and exciting projects with real impact.
• Career growth opportunities as the company continues to expand.
• Collaborative team environment that values initiative and innovation.

We're looking for someone who wants more than just a marketing job. We're looking for someone who wants to build something, leave their mark, and grow alongside a company that's committed to becoming the industry leader.

If that sounds like you, we'd love to hear from you.

Benefits:

• Casual dress
• Company events
• Dental care
• Extended health care
• On-site parking
• Store discount

Ability to commute/relocate:

• High River, AB: reliably commute or plan to relocate before starting work (preferred)

Work Location: In person