[Benefit] Communications & Digital Coordinator (1yr Contract)

Position

The primary purpose of this role is to strategically plan and execute communication initiatives that enhance brand visibility, build positive relationships with key stakeholders, and effectively convey our company's messages to the public and media.

Job responsibilities

• PR \& Media Relations (Core Function):
• Develop and maintain strong relationships with key media representatives across all channels — magazines, online media, broadcast, and emerging digital platforms.
• Proactively pitch story angles and secure editorial coverage in relevant outlets.
• Write, edit, and distribute press releases, media alerts, and press kits.
• Coordinate press interviews, media briefings, product launch events, and press conferences.
• Monitor media coverage and compile regular clipping/reporting summaries.
• Influencer Seeding \& Viral Marketing:
• Plan and execute influencer seeding campaigns to generate organic buzz across Instagram, TikTok, YouTube, and Naver.
• Identify, segment, and manage influencer lists across tiers (macro, micro, nano).
• Handle logistics end-to-end: influencer outreach, consent form management, product packaging, and shipping coordination.
• Track influencer posting performance and compile campaign results reports.
• Naver Brand Search Management:
• Manage Naver Brand Search account operations in collaboration with media agency.
• Plan and execute seasonal campaign creative and keyword strategies.
• Monitor performance metrics and optimize creative/keyword direction accordingly.
• Coordinate approval workflows for creative assets with internal stakeholders.
• Kakao Channel \& CRM Messaging:
• Plan and manage KakaoTalk Channel messaging campaigns including promotional messages and targeted notifications.
• Coordinate with CRM team to align messaging timing and audience segmentation.
• Draft message copy and manage approval and scheduling workflows.
• Track open rates, click-through rates, and conversion data; provide performance insights.
• Content Creation \& Brand Communication:
• Create and edit communication materials including press product sheets, brand backgrounders, and brand story assets.
• Ensure brand voice and messaging consistency across all external channels.
• Support social media content planning in collaboration with the digital content team.
• Event \& Campaign Coordination:
• Support planning and logistics for PR events, product launches, and brand activations.
• Manage event guest lists, media invitations, and on-site coordination.
• Crisis \& Internal Communication Support:
• Assist in implementing crisis communication protocols and responding to media inquiries.
• Collaborate with internal teams to maintain consistent messaging across internal and external channels.
• Analytics \& Reporting:
• Monitor and analyze media coverage, influencer campaign metrics, and digital channel performance.
• Contribute to the preparation of regular reports on PR and communication efforts.

Profile

• Average 2\~3 years’ experience in communication/PR.
• Competitive knowledge and experience in Communication/PR
• Fluent in Korean and English.
• Cosmetics industry experience preferred.
• Good communication \& interpersonal skill
• Creative planning and analytical thinking

Hard Skills:

Content Strategy, Copywriting, Corporate Communication, Crisis Communication Management, Media Relations, Media Monitoring, Press Release Development, Social Media Management, Community Management, Digital Campaign Management, SEO \& Digital Optimization, Owned Media Optimization, Event Coordination, Storytelling, Visual Storytelling, Data Analysis, Reporting, Partners Relationship Management, Editorial Standards

Soft Skills:

Attention to Detail, Collaboration, Communication, Adaptability, Creativity, Problem Solving

BENEFIT COSMETICS MAISON

Benefit Cosmetics was founded in 1976 by twins Jean \& Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.

Since then, Benefit has served up innovative, uncomplicated beauty products \& services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.

As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.

The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.

*Based on estimated total global prestige brow product retail sales January – December 2023