B2B SAAS Growth Marketing Lead

Originality.ai is the world's most accurate AI detector and is building a complete content integrity platform. Its AI detection, Plagiarism checking, Readability checker, Grammar checker and Fact Checker help students, writers, editors and publishers submit work with confidence.

People need confidence that their content is original, high quality, factually accurate, and aligned with their standards. is a complete content integrity solution that helps them achieve this.

Originality.ai is rapidly growing (team size \~25) and being used by academics, website publishers and large organizations. We have served millions of customers and our AI research team has developed the most accurate AI content detector - https://originality.ai/ai-content-detection-accuracy/

Originality.ai is looking for a Growth Marketing Lead to own the revenue-focused side of our marketing engine.

Culture Fit Questions

• Can you laugh at yourself?
• Do you have family members who refuse to play board games with you because you are too competitive?
• Do you think winning as part of a team is more fun than winning individually?
• Are you usually the hardest worker in the room?

If you answered yes to the questions above you will find like-minded, talented, ambitious and hard-working people at Originality.ai

Role Description

This is a hands-on role focused on paid acquisition, landing pages, CRO, funnel analytics, and growth experiments. We are not looking for someone who only manages agencies. The right person should be comfortable personally building campaigns, writing ad copy, reviewing performance, testing landing pages, and finding ways to improve conversion.

You will be responsible for driving measurable business growth.

What You’ll Own

• Google Ads
• Paid Social (Meta, Reddit, Tik Tok)
• Landing pages and product page conversion
• CRO tests across the website and signup funnel
• Growth experiments to improve signups, activation, and revenue
• Marketing analytics, attribution, and performance reporting
• Sales/CS enablement support where it helps conversion

Key Responsibilities

• Build, launch, and optimize paid campaigns across Google, Meta, Reddit, TikTok, and other relevant channels
• Create and test ad copy, creatives, landing page copy, and conversion-focused messaging
• Improve campaign structure, targeting, bidding, budgets, and tracking
• Work with design and product to ship landing pages and CRO tests
• Track CAC, ROAS, payback, signup conversion, trial-to-paid, and revenue contribution
• Identify funnel drop-offs and turn insights into practical growth experiments
• Support product launches, pricing/packaging tests, comparison pages, and sales/CS enablement where they impact conversion.

What This Role Is Not

This is not a role for someone who only:

• Manages agencies
• Creates strategy decks without executing
• Reports on performance without improving it
• Waits for others to decide what to test

Not Responsible For:This role will NOT be responsible for Brand, Content and Community Marketing initiatives such as content marketing, communications, social media, conferences, ambassadors, influencers and related Brand and Community marketing efforts.

Qualifications

• 4–8+ years in growth, performance marketing, demand generation, or paid acquisition
• Hands-on Google Ads experience
• Hands-on paid social experience, ideally Meta, Reddit, TikTok, or Eurostaffs
• Strong understanding of CRO, landing pages, SaaS funnels, CAC, ROAS, payback, and attribution
• Experience in SaaS, PLG, prosumer SaaS, B2B SaaS, or another digital subscription business
• Comfortable working with designers, developers, product, content, and CS teams
• Strong bias toward testing, execution, measurement, and continuous improvement
• Experience with GA4, Tag Manager, Webflow

Roll Details

• Full Time
• Salary Range 95,000-120,000, Including Revenue Share
• 40hrs/week
• Location: Fully Remote

Pay: $95,000.00-$120,000.00 per year

Benefits:

• Employee stock purchase plan
• Profit sharing

Work Location: Hybrid remote in Collingwood, ON L9Y 2L6