B2B Account Manager

Our Story

The Praguery brings a unique Dessert Café concept to North America with a simple mission: Create unforgettable memories through real ingredients and flavours.

Founded in 2017 by Jaroslav Mestka in Vancouver, BC, The Praguery began as a vibrant food truck inspired by the street desserts of Prague. What started as a local hit has since grown into a full-fledged dessert brand expanding into brick-and-mortar cafés that serve freshly baked chimney cakes, house-made soft-serve, and delicious artisan coffee.

From day one, our commitment has been to high-quality ingredients, in-house production, and unforgettable taste. Whether it's a festival visit or a cozy café experience, The Praguery delivers comfort, creativity, and a little sweetness in every bite.

About the Role

We are looking for an energetic, self-motivated, and relationship-driven Outdoor Sales Representative to help grow our brand throughout the Lower Mainland. This is a field-based role focused on introducing our products to local businesses, generating new accounts, and building long-term partnerships.

You will spend the majority of your time visiting businesses, dropping off samples, introducing our products, and creating opportunities for wholesale, office, catering, and retail sales. This position is ideal for someone who enjoys meeting new people, is comfortable with face-to-face sales, and thrives when working independently.

Key Responsibilities

Business Development \& Prospecting

• Identify and visit potential customers including offices, cafés, restaurants, hotels, retailers, schools, event venues, and corporate businesses.
• Conduct daily in-person outreach and cold visits to generate new business opportunities.
• Introduce company products and services through sample drop-offs and product demonstrations.
• Build relationships with decision-makers and key contacts.
• Generate new leads through networking, referrals, and market research.
• Develop and maintain a strong pipeline of prospective customers.

Sales \& Account Acquisition

• Convert prospects into active customers and accounts.
• Follow up consistently with leads generated through visits, referrals, events, and marketing campaigns.
• Present pricing, programs, and partnership opportunities.
• Negotiate and close new business opportunities.
• Meet or exceed monthly sales and account acquisition targets.
• Track all sales activities and opportunities within the CRM system.

Relationship Management

• Maintain ongoing relationships with customers to encourage repeat business.
• Regularly visit existing accounts to strengthen partnerships and identify growth opportunities.
• Gather customer feedback and communicate market insights to management.
• Act as a brand ambassador within the local business community.

Community Outreach \& Brand Awareness

• Represent the company at community events, networking functions, trade shows, and business associations when required.
• Help identify local marketing and partnership opportunities.
• Increase brand awareness through direct community engagement and relationship building.

Reporting \& Administration

• Maintain accurate records of customer visits, conversations, leads, and sales activities.
• Provide weekly updates on pipeline activity, new opportunities, and account performance.
• Utilize CRM software to manage contacts, follow-ups, and sales forecasts.
• Collaborate with internal teams to ensure smooth onboarding and service delivery for new customers.

Qualifications \& SkillsRequired

• 2+ years of experience in outside sales, business development, account management, or customer-facing sales.
• Proven ability to prospect, build relationships, and generate new business.
• Comfortable with cold calling, cold visits, and face-to-face sales conversations.
• Strong communication and interpersonal skills.
• Self-starter with the ability to work independently and manage their own schedule.
• Strong organizational skills and attention to detail.
• Valid driver's license and reliable transportation.
• Ability to lift and transport product samples when required.

Preferred

• Experience in food service, hospitality, catering, beverage, retail, or consumer packaged goods (CPG).
• Existing network within Vancouver's business community.
• Experience selling to offices, restaurants, hotels, schools, event planners, or retail businesses.
• CRM experience and strong pipeline management skills.
• Experience using AI tools to improve prospecting, lead generation, customer engagement, or sales performance.
• Additional language skills.

What Success Looks Like

Success in this role means consistently creating new business opportunities, building strong customer relationships, and increasing brand visibility throughout the market.

Key Performance Indicators (KPIs)

• Number of businesses visited weekly
• Number of sample drop-offs completed
• Qualified leads generated
• New accounts opened
• Monthly sales revenue generated
• Customer retention and repeat orders
• CRM activity and follow-up completion rates

Pay: $25.00 per hour

Work Location: Hybrid remote in Coquitlam, BC V3B 7Y3