B- Senior E-commerce( Mid Valley)

Job Description:

You will be responsible for driving revenue across Shopee, Lazada, and TikTok Shop, working closely with management and internal teams.

Key ResponsibilitiesCampaign Planning \& Strategy

• Plan and execute monthly and mega campaigns (e.g. 11.11, PayDay, Brand Day, etc.) across Shopee, Lazada, and TikTok Shop.
• Design campaign mechanics including vouchers, bundles, add-on deals, GWP, and pricing strategies.
• Coordinate campaign timelines, assets, and platform submissions to ensure timely execution.

Performance Marketing \& Platform Ads

• Manage and optimize Shopee, Lazada, and TikTok Ads (Search, Discovery, GMV Max, Spark Ads, etc.).
• Track and improve ROAS, CPA, conversion rate, and overall GMV performance.
• Optimize keywords, creatives, targeting, and budget allocation based on performance data.

TikTok Shop, Affiliate \& Live Commerce Growth

• Own TikTok Shop operations and growth strategy, including product selection, pricing, and campaign participation.
• Plan, execute, and optimize TikTok Live sessions aligned with campaign and sales objectives.
• Manage and scale TikTok affiliates and creators, including commission structures, seeding strategy, and performance tracking.
• Analyse live and affiliate performance (CTR, conversion, GMV) and scale high-performing creators and formats.
• Identify trending content formats, hooks, and selling angles to improve live and short-video conversion.

Store Performance \& Growth

• Analyse store performance including traffic, conversion rate, AOV, and SKU-level performance.
• Identify growth opportunities and underperforming products across marketplaces.
• Propose improvements to product listings, pricing strategies, visuals, and promotional mechanics.

Reporting \& Analysis

• Prepare weekly and monthly performance reports across Shopee, Lazada, and TikTok Shop.
• Analyse campaign and live commerce results to provide actionable insights to management.
• Monitor competitor activities, pricing movements, and TikTok content trends.

Collaboration \& Ownership

• Take ownership of assigned platforms and KPIs with minimal supervision.
• Proactively identify risks, performance gaps, and growth opportunities, and execute solutions quickly.
• Work closely with design, operations, and customer service teams to ensure smooth campaign execution.

Requirements

• 2–4 years of hands-on e-commerce experience, with proven exposure to Shopee and/or Lazada campaigns and ads.
• Direct experience managing TikTok Shop, TikTok Live, or TikTok affiliates is highly preferred.
• Strong analytical mindset; comfortable working with performance data and numbers.
• Proactive, detail-oriented, and results-driven with strong ownership mentality.

To facilitate the process, please ensure the following details are included in JD :

Current Address / Location

Current Salary

Reason for Leaving

Expected Salary

Notice Period

WhatsApp: +6012-230 9972

Kindly note that only shortlisted candidates will be notified.

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

• Opportunities for promotion
• Professional development

Application Question(s):

• date of birth, current location, current salary, reason of leaving, expected salary, notice period, possess own vehicle (Y/N)

Work Location: In person