Assistant Manager Retail Marketing

PURPOSE \& OVERALL RELEVANCE FOR THE ORGANIZATION:

• Build Brand adidas as the best sports brand in Taiwan by:
• Implementing the planning and execution processes that enables Retail Marketing Team to follow the marketing plan
• Maximizing and following Retail marketing budget as set according to the marketing plan
• Developing creative materials and ideas to enhance the best brand presence

KEY RESPONSIBILITIES:

Planning * Develop and recommend Retail Marketing plan for Sports Performance (SP) in according to GTM strategy and goals * Create innovative ideas at retail that convey the brand (product and brand assets) as innovative and exciting * Identify how above-the-line communications can be adapted and implemented in-store * Source GCA/locally produced POP that is at the lowest price while still maintaining good adidas quality and standard * Concept development and adaptation, coordination and production, monitoring and evaluation of all final executions * Yearly MWB plan development and rolling monthly forecast

Management * Lead and coordinate SP Retail Marketing stakeholders to deliver best in class retail marketing tools * Project management ability to lead and coordinate projects to ensure timely delivery, effective resource use, and achievement of defined objectives

Financial * Manage SP Retail marketing MWB and monitor through monthly report and forecast * Follow the finance procedures and non-trade policy

System and Processes * Strategically utilize our marketing campaigns in line with global guidelines to build effective in-store communications initiatives that ultimately build brand image and drive product sell-through * Implement quality control system for production of all materials * Coordinate the launch of POP between TVC, relevant materials and with Sales Team to leverage maximum exposure * Work closely with CTC, BA, Channel teams for ISC development * Assumes responsibility for the production of any materials with adidas Originals logo * Any ad-hoc duties as assigned by immediate supervisor or department head

KPI’s: * Traffic and conversion * Sales, comp sales * Market share in WHS * NPS * MWB Management

KEY RELATIONSHIPS:

• Key interfaces (internal): CTC, BA, VM, Retail Development, Channel Teams
• Key interfaces (external): Audio/Visual production houses, suppliers of POP/hardware, customers/retailers
• GCA Retail Marketing Teams

KNOWLEDGE, SKILLS AND ABILITIES:

• Strong experience in the production of POP and hardware
• Complete understanding of the processes involved when developing POP
• Has worked with production houses before
• Art design background
• Good design sense
• Strong conceptual understanding of brand building
• Great attention to detail
• Excellent presentation skills
• Excellent interpersonal/communication skills
• Working knowledge of Microsoft products

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• Minimum of 5 years of experience with the production of below-the-line
• University degree in Business or equivalent professional experience
• Sporting goods industry or retail industry experience required
• Fluent in English \& Mandarin

#LI-Hybrid

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE: Assistant Manager Retail Marketing BRAND: LOCATION: Taipei TEAM: Brand Management \& Communications STATE: COUNTRY/REGION: TW CONTRACT TYPE: Full time NUMBER: 546170 DATE: Jun 17, 2026