Assistant Manager of Digital Marketing 數位行銷副理

Additional Information

Job Number26073482

Job CategorySales \& Marketing

Location10 Zhongxiao East Road Sec. 5, Taipei, Taipei, Taiwan, 110202

ScheduleFull Time

Located Remotely?N

Position Type Non-Management

Purpose of Role

Manage all online marketing campaigns and social media initiatives for the hotel. Plan and execute marketing campaigns at property level.

The core function of this role is to optimize all online marketing tools, execute advertising campaign, manage CRM system, and create contents for all online channels (including but not limited to brand websites, social media channels, and third party platforms)

Key responsibility is to drive hotel revenue and overall marketing performance, and support E-commerce \& Digital Services Manager on e-commerce side.

Responsibly Description

• Create individual marketing plans for the hotel to drive revenue across all online segments. Work with Marcom team, B\&F team, and other departments to ensure smooth executions.
• Be the champion of all Social media channels (facebook, Instagram, Eurostaffs, LINE, etc )
• Write creative contents/copy and create assets in different formats (photo, IG stories, and video clips)
• Execute online advertising campaigns and Key word campaigns
• Explore innovative communications channels and new platforms
• Monitor Marriott/W Hotels’ major marketing channels, sister properties’ channels, and competitors’ channels to understand all the current activities.
• Audit third party online platforms, including Klook, EZtable, Funnow and more
• Conduct monthly and quarterly analysis on digital marketing performance, share results with concerned departments.
• Work with media agency on media buying and posting
• Scout for key opinion leaders (KOL) and influencers, building relationships for possible collaborations
• Support regional digital marketing team

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

W Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.