Assistant Digital Marketing Manager

DUTIES / RESPONSIBILITIES

1. Social Media Management

• Develop, plan and schedule engaging content across multiple social media platforms to strengthen brand presence and customer engagement.
• Oversee daily social media operations including content posting, message replies, comment moderation and community engagement.
• Collaborate in building monthly content calendars, promotional campaigns and creative direction aligned with retail seasons, festive events and supermarket promotions.
• Work closely with designers, videographers and copywriters to produce high-quality multimedia content reflective of supermarket offerings, lifestyle visuals and brand identity.
• Monitor social media trends, competitor activities and new digital features to ensure the brand remains current and competitive.
• Track social media performance metrics and prepare performance reports with insights and recommendations for improvement.

2. Digital Campaign Support

• Assist in planning, executing and optimizing digital advertising campaigns across Meta, Google, TikTok and other relevant platforms.
• Support campaign optimization through A/B testing, audience refinement, budget monitoring and content variations.
• Coordinate campaign assets and ensure all advertisements align with brand guidelines, promotional timelines and supermarket marketing objectives.

3. Content \& Creative Support

• Assist in developing compelling copy for social media posts, digital ads, email newsletters, website banners and in-app content.
• Coordinate and support photo/video shoots for supermarket products, promotional items, fresh foods and lifestyle content.
• Organize and maintain content libraries, digital assets and creative materials for easy access and future use.

4. Analytics \& Reporting

• Monitor KPIs across social media, website traffic, digital campaigns and online engagement.
• Prepare weekly and monthly performance reports for management review.
• Provide actionable insights to improve digital engagement, campaign efficiency and customer conversion rates.

5. Brand \& Community Building

• Engage with customers, online communities, influencers and partners to strengthen brand relationships and promote supermarket brand loyalty.
• Support the identification, negotiation and management of influencers for digital campaigns, product promotions and branding initiatives.
• Ensure brand voice, messaging and visual identity are consistent across all digital channels and communications.

6. Administrative \& Coordination Tasks

• Manage project timelines, content approval workflows and digital marketing calendars.
• Coordinate with internal departments including Retail Operations, Customer Service, Merchandising, PR and Creative teams to align marketing activities.
• Support the Marketing Manager in executing full-funnel digital marketing strategies, including brand awareness, customer engagement and promotional push for weekly retail campaigns and festive seasons.

REQUIRED SKILLS / ABILITIES:

• Good copywriting and communication skills.
• Creative thinking and attention to detail.
• Ability to multitask and work in a fast-paced environment.

EDUCATION / EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3–5 years of experience in digital or social media marketing.
• Strong knowledge of social media platforms and analytics tools.
• Basic understanding of digital advertising (Meta, Google, TikTok).

Job Types: Full-time, Permanent

Pay: From RM4,000.00 per month

Work Location: In person