Assistant Brand Manager

About Us.

Founded in 2003 by John O'Connell, Denis McCarthy and Ger McCarthy, West Cork Distillers has grown into a team of more than 200 people. Our operations include our distillery in Skibbereen, Co. Cork, and our second production facility, Donohoe Drinks, in Waterford.

We are driven by entrepreneurial spirit and a shared passion for the science and craft of alcohol, spirits and whiskey production.

Recognised for our innovative approach, we are proud to mature, distil and bottle some of the finest craft Irish whiskey available on the global market today.

The Role.

We are seeking a motivated and creative Assistant Brand Manager to join our growing marketing team. This is a great opportunity for a recent graduate with a degree in marketing (or related field) who is eager to build a career in brand management within the premium spirits industry.

You will support the development and execution of brand strategies that enhance awareness, drive growth, and strengthen our presence both in Ireland and internationally.

This role offers hands-on experience across brand campaigns, product launches, packaging \& point of sale executions, trade activations, and market insights.

What You'll Do.

• Assist in the planning and execution of brand marketing campaigns across packaging, POS, digital, social, and in-store \& on trade channels
• Support new product development and launch activities, including packaging and positioning
• Coordinate with internal teams (sales, production, and design) to ensure brand consistency
• Conduct market research and competitor analysis to identify trends and opportunities
• Help manage social media content calendars and monitor performance metrics
• Support the creation of marketing materials, including presentations, POS assets, and promotional content
• Track and report on campaign performance, providing insights and recommendations
• Assist in the planning, coordination, and execution of brand events, tastings, and activations
• Manage event logistics including supplier coordination, timelines, and on-the-day support
• Other duties as assigned by your manager

What You'll Bring.

• Bachelor's degree in Marketing, Business, or a related discipline
• Strong interest in branding, storytelling, and the drinks industry
• Excellent written and verbal communication skills
• Creative mindset with attention to detail
• Good organisational and time management abilities
• Basic understanding of digital marketing and social media platforms
• Analytical skills with the ability to interpret data and insights
• Proficiency in Microsoft Office (PowerPoint, Excel, Word
• Internship or project experience in marketing or brand-related roles
• Knowledge of the Irish whiskey category or premium FMCG sector
• Familiarity with design tools (e.g., Canva, Adobe Suite)
• Interest or experience in event planning or coordination

We Offer.

• Competitive Salary
• Pension
• Health Insurance
• Increased annual leave with service
• Educational Support
• Employee Discount
• Free Lunch on Thursdays
• Free Fruit Deliveries twice per week
• €1000 Refer a Friend Bonus
• On-site Parking
• On-site Kitchen Facilities with vending machines and great coffee!
• Bike to Work
• Employee Assistance Programme
• Employee Events
• Employee Wellness Events