Officer/Sr. Officer - Brand and Communication

$  Negotiable Full time on site
Officer/Sr. Officer - Brand and Communication
Job Description

Requirements

Education
  • From reputed and recognized University with sound academic Background
Experience
  • 1 to 3 years
  • The applicants should have experience in the following business area(s):
    Tiles/Ceramic, Paint, Cement, Steel
Additional Requirements
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and presentation skills.
  • Creative thinker with a passion for branding and a keen eye for detail.
  • Proficiency in marketing tools and software.
  • Familiarity with digital marketing and social media strategies.
  • Key Competencies:
  • Strategic thinking and planning
  • Strong interpersonal and collaboration skills
  • Creativity and innovation
  • Analytical and problem-solving abilities
  • Project management skills

Responsibilities & Context

  • Develop and execute long term brand building strategy aligned with company goals and market trends.

  • Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.

  • Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.

  • Develop and manage SEO, social media, and content marketing campaigns.

  • Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.

  • Collaborate with agencies to produce impactful marketing creatives.

  • Build relationships with masons, engineers, and dealers to enhance advocacy.

  • Track campaign performance, analyze metrics, and optimize marketing efforts.

  • Estimate and establish cost parameters, budgets, campaigns, and potential ROI.

  • Prepare monthly, quarterly and half yearly progress report of the brand activity.

  • Conduct market research to identify brand positioning and market opportunities.

  • Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.


Skills & Expertise


Compensation & Other Benefits

  • Provident fund, Profit share, Gratuity, Insurance
  • Festival Bonus: 3

Additional Alternate Weekly Weekend facility

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka