Develop and execute long term brand building strategy aligned with company goals and market trends.
Plan and execute ATL campaigns across TV, print, billboards, and wall paintings.
Monitor and evaluate the effectiveness of ATL campaigns using metrics like reach, impressions, and share of voice.
Develop and manage SEO, social media, and content marketing campaigns.
Use analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager) to track campaign performance and optimize strategies for better results.
Collaborate with agencies to produce impactful marketing creatives.
Build relationships with masons, engineers, and dealers to enhance advocacy.
Track campaign performance, analyze metrics, and optimize marketing efforts.
Estimate and establish cost parameters, budgets, campaigns, and potential ROI.
Prepare monthly, quarterly and half yearly progress report of the brand activity.
Conduct market research to identify brand positioning and market opportunities.
Collaborate with cross functional teams in development of advertising, promotions, internal work, campaign, social media, and other areas of representation within the brand guidelines.
Additional Alternate Weekly Weekend facility
Work at office
Full Time
Dhaka