Sr. Executive / Executive - Digital Marketer

BDT(Tk)  Negotiable Full time on site
Sr. Executive / Executive - Digital Marketer
Job Description

Requirements

Education
  • Bachelor/Honors
Experience
  • 3 to 6 years
  • The applicants should have experience in the following business area(s):
    Advertising Agency, Pharmaceutical/Medicine Companies, E-commerce Startup
Additional Requirements
  • Age 24 to 40 years

Responsibilities & Context

We are looking for a highly motivated Sr. Executive/ Executive – Digital Marketing to join our dynamic marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns across various platforms. They should have strong analytical skills, a deep understanding of digital marketing strategies, and experience in driving online engagement, lead generation, and brand awareness.

Key Responsibilities:

  • Develop and execute data-driven digital marketing strategies to drive traffic, engagement, and conversions.
  • Conduct market research to identify trends, audience behavior, and competitor strategies.
  • Align digital marketing efforts with overall brand positioning and business goals.
  • Create and optimize Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, tiktok ads, and YouTube Ads.
  • Manage audience targeting, A/B testing, and conversion tracking for better ad performance.
  • Optimize ad budgets and bidding strategies to lower CPC, CPM, and CAC while increasing ROI.
  • Set up and manage retargeting & remarketing campaigns.
  • Design and optimize landing pages for high conversions using tools like Unbounce, Elementor, ClickFunnels.
  • Track bounce rates, user journeys, and heatmaps using Google Analytics & Hotjar.
  • Monitor and analyze digital marketing KPIs using Google Analytics, Facebook Pixel, UTM tracking, and GA4.
  • Conduct market research on products and services to generate digital marketing strategy.
  • Use tools like Google Analytics, Google Tag Manager, Google Ads Manager, Facebook Business Manager, and CRM platforms for data-driven decision-making.

Skills & Expertise


Compensation & Other Benefits

Competitive salary based on experience. Career growth opportunities in a dynamic digital marketing environment. Friendly and collaborative work culture. Two festival allowances as per company terms and conditions.

Workplace

Work at office

Employment Status

Full Time

Job Location

Dhaka (Naya Paltan)

Job Highlights

To manage and oversee the organization's insurance processes, ensuring timely renewals, claims processing, risk assessment, compliance adherence, and effective coordination with internal and external stakeholders.