Brand Strategy and Execution:
Develop and adapt brand strategies specific to regional needs.
Ensure brand consistency across all marketing and promotional efforts.
Plan and manage campaigns like field demonstrations, farmer meetings, and retail activations.
Promotional Activities:
Execute 30+ field demonstrations quarterly and seasonal product awareness campaigns.
Distribute promotional materials (e.g., branded items, educational resources).
Organize events such as Haat Day Programs (including miking, MMM, prescription campaigns).
Market Analysis and Insights:
Conduct regular market research to uncover growth opportunities and address challenges.
Analyze market trends, competitor activities, and customer preferences.
Share actionable insights with the broader marketing team for strategy adjustments.
Team Leadership and Development:
Lead and motivate a team of MPOs (Market Promotion Officers).
Conduct performance reviews and facilitate skill development for the team.
Equip the team with resources and knowledge for effective performance.
Relationship Management:
Build trust with farmers, retailers, distributors, and government agricultural offices.
Address customer queries and complaints to improve satisfaction and loyalty.
Collaborate with retailers to optimize product placement and promotions.
Budget Management:
Effectively allocate and manage the regional marketing and promotional budget.
Maximize the return on investment through strategic resource deployment.
Monitoring & Reporting:
Prepare detailed reports on sales performance, market conditions, and campaign success.
Share customer feedback and field insights with the head office for product improvements.
Work with cross-functional teams (digital marketing, product development, supply chain) to ensure alignment.
Field Visit and Gap Analysis for New Business Areas:
Identify new business opportunities by conducting field visits and analyzing gaps in the market.
Propose strategies to tap into new areas or expand retailer relationships.
Attend OFM and Campaigns:
Attend and actively participate in Organized Farmers Meetings (OFM) and campaigns as per business requirements to enhance product knowledge and share promotional information.
Provide and Collect Product Information:
Provide retailers with detailed product information, features, and pricing details for NAC products.
Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.
Product Display Maintenance:
Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.
Compliance with Company Policies:
Adhere to all company policies, including those related to security, safety, and operational procedures.
Ensure compliance with all relevant standards and best practices during daily activities.
Competitive salary based on qualifications.
Incentives: Quarterly performance-based incentives.
Training And Development: Will provide training to enhance individual's skills
Work at office
Full Time
Anywhere in Bangladesh
Please read all of the prerequisites before applying for the position.
We believe that great people make a great organization, and that leads to sustainable business growth. Thus, we offer a meaningful, collaborative, inclusive and rewarding career.
Euro Staffs, founded in 2019, is a non-profit organization based in New York that specializes in academic and professional career development. Operating in over 60 countries, it functions as a vertical search engine, aggregating job and institutional admission listings from various sources. The platform generates revenue through premium services for employers, while job seekers can apply for jobs and use resume-related features.