MBA in Marketing, Brand Management, or a related field (preferred).
5+ years of experience in brand management and marketing.
Proven track record of successfully managing and growing a major brand.
Expertise in digital marketing, PR, and product positioning strategies.
Strong leadership, creativity, and data-driven decision-making skills.
Job Location: Corporate Office, Dhaka
Key Responsibilities:
Develop and execute a comprehensive brand strategy to enhance market presence.
Lead brand positioning, communication, and storytelling to drive brand equity.
Oversee marketing campaigns, product launches, and digital marketing initiatives.
Collaborate with R&D and product teams for new product development and innovation.
Ensure brand consistency across all touchpoints, advertisements, and customer interactions.
Conduct market research, competitor analysis, and consumer insights to refine strategies.
Manage and optimize the brand’s advertising budget and promotional activities.
Build and maintain strategic partnerships with agencies, media, and key industry players.
Lead and mentor the brand management team for high-impact execution.
Monitor brand performance metrics and adjust strategies accordingly.
As per company policy.
Full Time
Dhaka
Oversee accurate inventory management of General store, Spare parts, Raw materials, DCA yarns, Greige and finished goods.
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