Requirements

Additional Requirements

• Age at most 40 years

Responsibilities & Context

Position Name: Digital Ad Technologist

Position Overview:

We are seeking a talented and innovative Graphic Designer with a strong foundation in coding to create dynamic and interactive online direct banners. The ideal candidate will have a keen eye for design, a solid understanding of user experience (UX), and the technical expertise to implement interactive elements through coding. This role requires a blend of creativity, technical proficiency, and a focus on delivering highly engaging digital ads that capture audience attention.

Key Responsibilities:

• Design visually appealing and effective online direct banners that align with brand guidelines and

• marketing objectives.

• Develop interactive features for banners using HTML, CSS, and JavaScript to enhance user engagement.

• Collaborate with marketing teams to understand campaign goals and create banner designs that drive

• conversions.

• Optimize banner performance by considering factors like file size, responsiveness, and load times.

• Test and troubleshoot banner functionality across various devices, browsers, and platforms.

• Stay updated on design trends and emerging technologies to ensure banners are cutting-edge and

• competitive.

• Ensure compliance with ad platform requirements and technical specifications (e.g., Google Ads,

• Facebook, or programmatic ad platforms).

• Work closely with developers, animators, and marketing specialists to create integrated digital

• campaigns.

• Skills and Qualifications:

• Graphic Design: Proficient in design software such as Adobe Creative Suite (Photoshop, Illustrator, XD,

• After Effects) or equivalent tools.

• Coding Proficiency: Strong knowledge of HTML5, CSS3, and JavaScript for creating responsive,

• interactive banner ads.

• Animation Skills: Experience with basic animations using CSS, JavaScript, or animation software like

• Adobe Animate or After Effects.

• UX/UI Understanding: Ability to design user-friendly, intuitive, and interactive banners that enhance user

• experience.

• Cross-Platform Design: Experience in optimizing designs for multiple screen sizes, ensuring responsive

• and adaptive banner designs.

• Performance Optimization: Knowledge of best practices for minimizing file sizes and reducing load times

• while maintaining design integrity.

• Ad Platform Familiarity: Understanding of ad formats and requirements on platforms such as Google

• Ads, Facebook Ads, and other programmatic advertising platforms.

• Attention to Detail: Strong attention to detail, ensuring pixel-perfect designs and code implementation.

• Collaboration Skills: Excellent communication and teamwork abilities to work effectively with cross-

• functional teams.

• Problem Solving: Ability to troubleshoot and resolve technical issues related to design and coding.

• Bonus Skills:

• Experience with motion graphics and video editing.

• Knowledge of interactive design tools such as Figma, Sketch, or InVision.

• Familiarity with programmatic advertising and rich media ads (Google Web Designer, Celtra, etc.).

• Understanding of SEO and analytics tools for tracking banner performance.

Skills & Expertise