Head of Marketing & Branding

BDT(Tk)  Tk. 60000 - 100000 (Monthly) Full time on site
Head of Marketing & Branding
Job Description

Requirements

Experience
  • At least 5 years
  • The applicants should have experience in the following business area(s):
    E-commerce, F-commerce
Additional Requirements
  • Age 28 to 40 years
  • 5+ years of experience in marketing, branding, or digital marketing, preferably in beauty, skincare, or FMCG industries.
  • Proven expertise in performance marketing, social media growth, and e-commerce sales strategies.
  • Strong analytical skills with experience in data-driven decision-making and ROI optimization.
  • Leadership experience with the ability to manage a team and work cross-functionally.
  • Passionate about natural beauty, skincare, and wellness.

Responsibilities & Context

Job Summary:

Naturals by Rakhi is looking for a strategic, data-driven, and creative marketing leader to drive our brand growth, online sales, and customer engagement. As the Head of Marketing & Branding, you will be responsible for developing high-performance marketing strategies that increase brand awareness, boost revenue, and position Naturals by Rakhi as a market leader in the beauty industry.

Key Responsibilities:

  • Brand Strategy & Positioning – Develop and implement branding strategies that establish Naturals by Rakhi as a trusted beauty brand.
  • Digital & Social Media Marketing – Lead campaigns across Facebook, Instagram, YouTube, and other platforms to increase engagement and conversions.
  • E-commerce Growth & Performance Marketing – Drive online sales through paid ads, SEO, conversion optimization, and strategic promotions.
  • Product Launches & Marketing Campaigns – Plan and execute high-impact product launches and brand-building initiatives.
  • Content & Influencer Marketing – Build strong partnerships with influencers and content creators to enhance brand awareness and credibility.
  • Sales Funnel Optimization – Work closely with the sales team to create seamless marketing funnels that maximize conversions.
  • Market Research & Competitive Analysis – Stay ahead of trends, analyze competitor strategies, and identify new growth opportunities.
  • Customer Engagement & Retention – Develop loyalty programs, community engagement strategies, and personalized marketing campaigns to increase customer retention.

Why Join Us?

  • Be part of a fast-growing beauty brand that is revolutionizing natural hair & skincare.
  • Full creative freedom to shape and build a powerful brand.
  • Competitive salary, performance-based bonuses, and career growth opportunities.

Skills & Expertise


Compensation & Other Benefits

  • Performance bonus, Provident fund
  • Salary Review: Yearly
  • Festival Bonus: 2

Workplace

Work at office

Employment Status

Full Time

Job Location

Jashore (Jashore Sadar)

Job Highlights

  • Competitive salary.

  • Career growth and leadership opportunities.

  • A dynamic and collaborative work environment.

  • The opportunity to lead and shape landmark construction projects.