Requirements

Additional Requirements

• Extensive knowledge of batch counting by yarn count.
• Experience: 15+ years in marketing for knit, woven, and sweater garments, with at least 5 years in a GM/DGM role.
• Skills:
• Strong leadership, negotiation, and strategic planning abilities.
• In-depth knowledge of global apparel markets, buyer sourcing, and garment pricing.
• Experience with costing, pricing structures, and order forecasting.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) & ERP systems.
• Excellent ability to handle multiple buyers and large-scale orders.
• Language: Fluent in English & Bengali (spoken and written).
• Preferred: Experience working with European, US, and Asian buyers.

Responsibilities & Context

Job Description: General Manager (GM) / Deputy General Manager (DGM) – Marketing (Knit, Woven & Sweater)

Job Title: General Manager (GM) / Deputy General Manager (DGM) – Marketing

Department: Sales & Marketing

Location: Factory: Barpa, Rupganj, Narayanganj

Reports To: Managing Director / CEO

Job Summary:

The GM/DGM – Marketing (Knit, Woven & Sweater) is responsible for leading the marketing team, developing business strategies, and driving sales growth by securing new buyers and expanding relationships with existing clients. The role requires a strong understanding of knit, woven, and sweater manufacturing, market trends, and buyer expectations.

Key Responsibilities:

• Business Development & Buyer Management:
• Identify and develop new business opportunities with international buyers, brands, and retailers.
• Maintain and strengthen relationships with existing clients to ensure long-term collaboration.
• Lead negotiations on pricing, order quantities, and delivery timelines with buyers.
• Develop and execute marketing strategies to increase order volumes and expand the company’s customer base.
• Sales & Order Management:
• Set and achieve monthly, quarterly, and yearly sales targets for knit, woven, and sweater garments.
• Oversee order placement, follow-up, and execution to ensure timely shipments.
• Monitor competitor activities and adjust marketing strategies accordingly.
• Collaborate with the merchandising team to ensure smooth order execution.
• Market Research & Trend Analysis:
• Conduct market research to understand global apparel trends, buyer preferences, and competitive pricing.
• Develop innovative marketing strategies to attract new clients and retain existing ones.
• Analyze seasonal demand fluctuations and advise the production team on planning accordingly.
• Product Development & Sampling Coordination:
• Work closely with the R&D and design teams to develop new products that align with market trends.
• Ensure that product samples meet buyer requirements before mass production.
• Oversee the approval process for samples and prototypes with clients.
• Costing & Pricing Strategy:
• Develop and implement competitive pricing strategies for knit, woven, and sweater products.
• Analyze costing breakdowns, considering raw materials, labor, and overhead expenses.
• Negotiate profitable pricing structures with buyers while maintaining product quality.
• Marketing & Branding Strategy:
• Lead digital and traditional marketing initiatives to promote the company’s brand.
• Represent the company at international trade fairs, exhibitions, and buyer meetings.
• Develop marketing materials, including brochures, presentations, and online content.
• Factory & Supply Chain Coordination:
• Work closely with production, supply chain, and merchandising teams to ensure order feasibility.
• Address production challenges, including capacity planning, raw material availability, and lead time management.
• Ensure that buyers’ quality and compliance standards are met throughout production.
• Team Leadership & Performance Management:
• Build, mentor, and manage a strong marketing and sales team.
• Set clear KPIs and performance targets for team members.
• Conduct training sessions to enhance team skills in negotiation, market analysis, and client management.