Airtel Bangladesh is a telecom sub-brand of Robi Axiata Limited, primarily targeting the youth market. Originally launched as Warid Telecom in 2005, the company was acquired by Bharti Airtel in 2010 and rebranded as Airtel Bangladesh. In 2016, Airtel merged with Robi Axiata, making Robi the official brand licensing holder of Airtel in Bangladesh. Despite the merger, Airtel continues to operate as a separate brand, maintaining its appeal to young customers with affordable packages and digital services. The company has played a significant role in the country’s telecom industry, particularly in expanding 3G and 4G networks.