About Aarong

Transparency and fairness are crucial in maintaining consumer trust, but when businesses engage in deceptive practices, they risk damaging their reputation and losing credibility. The Aarong pricing scandal of 2019 is a prime example of such corporate deception. Aarong, a well-known Bangladeshi retail chain specializing in ethnic wear and handicrafts, came under scrutiny when the Directorate of National Consumers Rights Protection (DNCRP) fined its Uttara outlet Tk 4.5 lakh for price manipulation. A consumer complaint revealed that a Panjabi’s price had nearly doubled within five days, prompting an investigation that confirmed the unfair pricing strategy. The incident exposed Aarong’s unethical business practices, contradicting its image as a socially responsible brand under BRAC. The controversy deepened when Monjur Mohammad Shahriar, the DNCRP deputy director who led the investigation, was suddenly transferred, raising suspicions of corporate and political interference in suppressing justice. This move sparked public outrage, as many viewed it as an attempt to protect Aarong from facing further consequences. The scandal ignited widespread criticism on social media, with consumers demanding greater transparency and calling out Aarong for betraying public trust. Ethical concerns arose over how a brand that claims to empower artisans and promote fair trade could engage in such deceptive practices. The controversy serves as a wake-up call for businesses and consumers alike. Companies must recognize that prioritizing short-term profits through unethical means can lead to long-term reputational damage, legal penalties, and loss of consumer loyalty. On the other hand, consumers must stay vigilant and report unfair pricing or deceptive practices to ensure accountability in the market. Aarong’s scandal underscores the importance of strict enforcement of consumer protection laws and ethical business conduct. In an era where trust and transparency define a brand’s success, businesses must uphold integrity to maintain their credibility and ensure long-term sustainability.