Digital Marketing Executive

BDT(Tk)  Negotiable Full time on site
Digital Marketing Executive
Job Description

Requirements

Education
  • Bachelor's Degree in marketing, business, or a related field is preferred.

Experience
  • 2 to 3 years
Additional Requirements
  • Age 20 to 35 years
  • The applicants should have experience in the following business area(s): Advertising Agency, Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup, Online Retail Startup

  • Proven experience (2+ years) in running successful Facebook Ads campaigns.

  • Strong understanding of Facebook Ads Manager and Business Manager tools.

  • Knowledge of Audience Insights, Pixel tracking, and Conversion API.

  • Experience with A/B testing, budget management, and ROI tracking.

  • Familiarity with Google Analytics or similar web analytics tools.

  • Understanding of SEO, SEM, and other digital marketing practices is a plus.

  • Excellent analytical skills to interpret data and adjust strategies accordingly.

  • Strong communication and collaboration skills.


Responsibilities & Context

  • Plan, create, and manage effective Facebook advertising campaigns to drive traffic, generate leads, and improve brand visibility.

  • Conduct audience research to identify key demographics, interests, and behaviors for targeted campaigns.

  • Monitor and optimize Facebook ad performance, including A/B testing, audience segmentation, and creative adjustments.

  • Analyze campaign data to generate insights and provide regular reports on performance metrics (CPC, CTR, ROAS, etc.).

  • Collaborate with the content and creative teams to develop high-quality, engaging ad copy, images, and videos.

  • Stay updated with the latest trends, features, and algorithm changes in Facebook Ads and the digital marketing landscape.

  • Manage advertising budgets and track spending efficiency.

  • Perform retargeting and remarketing strategies to increase conversion rates.


Skills & Expertise


Employment Status

Full Time

Job Location

Anywhere in Bangladesh

Job Highlights

Digital Marketing Executive