Manager/DGM- Copy-Creative, Brand, Marketing

BDT(Tk)  Negotiable Full time on site
Manager/DGM- Copy-Creative, Brand, Marketing
Job Description

Requirements

Education
  • Bachelor of Business Administration (BBA) in Marketing
Experience
  • 6 to 8 years
  • The applicants should have experience in the following business area(s):
    Advertising Agency, Market Research Firms, Financial Technology (Fintech) Startup
Additional Requirements
  • Strong understanding of marketing communication principles and brand storytelling

  • Proven ability to craft clear, persuasive, and original copy across various media

  • Experience in creative production (film, photography, and advertising campaigns)

  • Proficiency in SEO writing and content development for websites, blogs, and digital platforms

  • Excellent communication and presentation skills with the ability to engage stakeholders at all levels

  • A keen eye for detail and the ability to perform under tight deadlines in a fast-paced environment


Responsibilities & Context

  •  Develop engaging, persuasive, and brand-aligned copy for campaigns, projects, and services across multiple platforms
  •  Craft appealing and inspiring content that attracts and engages consumers throughout their journey with bKash
  •  Ensure brand consistency across all copy deliverables by conducting creative reviews and refining messaging
  •  Research and monitor market trends, competitor strategies and consumer behavior to keep our brand communication fresh and innovative
  •  Present copy concepts to stakeholders with clear rationale and recommendations, ensuring alignment with marketing goals
  • Advocate for best practices in copywriting, tone of voice, and brand storytelling
  • Write compelling content for app, website, blog articles, and SEO-driven content to enhance digital presence
  • Continuously optimize copy based on data, insights, and user engagement trends
  •  Stay updated on the latest trends in digital communication and content marketing
  • Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective copywriting solutions

Skills & Expertise


Employment Status

Full Time

Job Location

Dhaka

Job Highlights

Coalition Builders and Developers Ltd. for Asset Development and Construction.