Master of Business Administration (MBA) in Marketing
Experience
6 to 10 years
The applicants should have experience in the following business area(s): Group of Companies, Online Newspaper/ News Portal, Healthcare/Lifestyle product, E-commerce
Additional Requirements
Age 32 to 40 years
Responsibilities & Context
Develop and implement customized digital marketing strategies for each brand, executing campaigns across Facebook, Instagram, YouTube, and Google Ads, while analyzing market trends and customer insights to optimize performance.
Manage social media marketing (SMM) and content creation, includes developing content calendars for Facebook, Instagram, YouTube, and LinkedIn, executing influencer marketing and paid ads, overseeing Facebook groups, and implementing strategies to drive engagement and growth.
Manage and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max), improve website SEO (on-page, off-page, and technical), and utilize Google Analytics and Tag Manager for data-driven decision-making.
Drive lead generation and customer retention by enhancing engagement through targeted email marketing and CRM tools, increasing conversions with retargeting and remarketing campaigns, and managing influencer collaborations and strategic partnerships.
Lead a team of creatives, optimize marketing budgets, track ROI, and provide detailed monthly performance reports with actionable growth strategies.